Tapestry

Senior Manager, Consumer Insights

Tapestry

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Support execution of the consumer insights roadmap for EMEAI as well as play the key point for any global project work that is transversal in nature that supports the EMEAI strategy for Coach including market prioritization, existing and new category opportunity understanding, and expansion strategy to adapt our local execution across the 4Ps to drive acquisition
  • Execute projects that are qualitative & quantitative while being both brand focused(Coach) as well as transversal brand agnostic in nature including: Understanding of consumers across generations, regions and channels (e.g. Gen Z, market place/ecomm) including deep dives in local consumer understanding in priority markets(e.g France) through consumer immersions
  • Support global team on the key regional market Brand Health Trackers à understand and help interpret brand perceptions and track leading KPIs – UBA, consideration
  • Lead strategic consumer in-homes and shop-alongs in key regional markets as well as exploratory opportunity markets(e.g India and Spain) to understand how our brands fit into their lives and resonate to build our go-to-market and activation pipeline
  • Leverage our customer database to identify trends retroactively (e.g., customer acquisition @ price points)
  • Support the EMEAI leadership on POME consumer & countrywise pipeline development as part of long-range planning together with the global insights & strategy stakeholders
  • Support the Brand & Performance Marketing team on key globally backed regional measurement initiatives(MMM, MTAs) as well as frameworks to support investment decisions in local activation business cases where required as a quant expert
  • Drive development of the insight capability grounded in consumer behaviors by: Drawing relationships between macro-economics, culture, technology and consumer behaviors in the region
  • Aggregating both qualitative and quantitative data across industry references and regional markets to derive insights about consumer trends
  • Synthesizing disparate data into impactful, data backed recommendations that are executive ready
  • Lead/own relationships with third party vendors
  • Developing relationships with key regional and global stakeholders and conducting quarterly workshops with key teams to drive both short-term and long-term strategies across consumer touchpoints and whitespace opportunities
  • Champion consumer insights and the consumer-centricity capability across the EMEAI organization and engage brand and cross-functional partners to leverage consumer understanding into development and activation initiatives
  • Utilize a wide variety of qualitative, quantitative, social listening tools, etc. (both syndicated and custom) in order to address key strategic questions

Requirements

  • 7+ years working as an insight professional in a role at the intersection of strategy, insights/research, and project management and comfortable managing both qualitative and quantitative workstreams
  • Strong project execution and management experience with the ability to execute multiple competing workstreams and manage stakeholders effectively
  • Solid experience with research methodologies and fundamentals (expertise in qual/quant methodologies from design to execution, storytelling to senior level executives, experience with MMM/MTA etc.)
  • Solid experience with syndicated sources (e.g. Euromonitor/Circana, IRI, MRI, Mintel, etc.)
  • Solid experience overseeing and interpreting brand trackers and integrating multiple data sources to measure consumer metrics and business performance and business direction recommendations
  • Experience developing regional business strategies and long range consumer pipelines, ideally being able to work at the cross-section of regional and global strategy
  • Ability to be self-motivated/self-directed and able to excel in ambiguity
  • Strong intellectual curiosity and creativity and strong consumer behavior affinity
  • Demonstrated ability to work effectively within a highly matrixed organization and with external agency partners and suppliers
  • Excellent written and verbal communication skills - experienced and comfortable communicating with regional and global leadership-level management
  • Retail industry and client side experience preferred
  • Strong experience in customer and digital analytics and social listening
  • Outstanding initiative, follow through, ability to get things done
  • Strong consumer-facing experience across European/international geographies
  • Strong team player mentality, supporting cross-functional workstreams
Benefits
  • Hybrid working (Tuesday, Wednesday, Thursday in-office, Monday and Friday remote)
  • Flex Fridays (Option to finish early on a Friday)
  • 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
  • Learning & Development opportunities
  • Internal mobility & career progression
  • Regular seasonal and cultural social events
  • Equity Inclusion & Diversity initiatives which include employee business resource groups
  • 25 days holiday in addition to bank holidays
  • Annual Incentive Plan (company performance bonus)
  • Multi brand discount up to 50% off
  • Private Healthcare with health assessment (Bupa)
  • Private Dental Cover
  • Free 24/7 support for family building, fertility, maternity & newborn care, and menopause with Maven
  • Eyecare vouchers
  • Headspace subscription
  • Employee Assistance Programme
  • Employer Pension Contribution
  • Gym discount
  • Interest free season ticket loan
  • Cycle to work scheme
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
qualitative researchquantitative researchproject managementconsumer insightsbrand health trackingMMM (Marketing Mix Modeling)MTA (Multi-Touch Attribution)data synthesisconsumer behavior analysisstrategic planning
Soft Skills
stakeholder managementself-motivationintellectual curiositycreativitycommunication skillsteam player mentalityinitiativefollow throughability to excel in ambiguityrelationship building