Tanium

Senior Digital Marketing Manager

Tanium

full-time

Posted on:

Location Type: Hybrid

Location: Addison • California • North Carolina • United States

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Salary

💰 $80,000 - $240,000 per year

Job Level

Senior

About the role

  • Lead end-to-end strategy for NA digital marketing paid program and execution of global paid search, video, & Demand Gen campaigns across Google & Microsoft
  • Manage and support digital marketing managers executing across platforms
  • Drive continuous improvement through regular A/B testing and optimization guidelines
  • Create dashboards and a reporting cadence that enables transparent communication of campaign performance
  • Ensure rigorous and reliable measurement by implementing consistent naming conventions, GA4 configurations, tag management, and conversion event tracking setup
  • Partner with creative to drive creative that will perform; ensure creative is refreshed at the right cadence; partner with partner marketing, product marketing and brand marketing to drive content to fill digital user journey gaps
  • Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
  • Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion
  • Support NA digital marketing managers, growing their skillsets and programs to drive value

Requirements

  • 8+ Years of B2B Digital Marketing Experience
  • 6+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns
  • A strong bias toward action and measurable outcomes; you prioritize results over rhetoric
  • Experience supporting and growing digital marketers
  • Proven success working with cross-functional teams to drive value and results
  • An eye for detail and a transparent written and verbal communication style
  • Agency + In-house experience is a plus
  • Relentless drive to stay ahead of Google algorithm shifts, AI disruption, and evolving ad technologies to continuously optimize channel strategy
  • Analytical and process-driven approach to campaign optimization of ads, creative, and click-journeys
Benefits
  • Medical, dental and vision plan
  • Family planning benefits
  • Health savings account
  • Flexible spending account
  • Transportation savings account
  • 401(k) retirement savings plan with company match
  • Life, accident and disability coverage
  • Business travel accident insurance
  • Employee assistance programs
  • Disability insurance
  • Other well-being benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B Digital MarketingPaid SearchYouTube AdvertisingDemand GenerationA/B TestingGA4 ConfigurationsTag ManagementConversion Event TrackingCampaign OptimizationKeyword Insights
Soft Skills
LeadershipCommunicationAnalytical ThinkingDetail-orientedCollaborationResults-drivenAction-orientedCross-functional TeamworkMentoringTransparency