Tanium

Digital Marketing Manager

Tanium

full-time

Posted on:

Location Type: Hybrid

Location: Addison • California • North Carolina • United States

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Salary

💰 $65,000 - $190,000 per year

About the role

  • Lead end-to-end strategy and execution of global paid search, video, & Demand Gen campaigns across Google & Microsoft
  • Create structured testing roadmaps for ad groups, keyword match types, google conversion signals, bid strategies, ad messaging, and click-path journeys
  • Analyze user journey and funnel metrics to continuously improve conversion rates from search query to form fill to SAL
  • Create dashboards and a reporting cadence that enables transparent communication of campaign performance
  • Ensure rigorous and reliable measurement by implementing consistent naming conventions, GA4 configurations, tag management, and conversion event tracking setup
  • Partner with creative to drive videos that will perform and ensure video creative is refreshed at the right cadence
  • Collaborate with digital advertisers to ensure a cohesive cross-channel user journey
  • Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
  • Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion

Requirements

  • 5+ Years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns for B2B organizations
  • Agency + In-house experience is a plus
  • Relentless drive to stay ahead of Google algorithm shifts, AI disruption, and evolving ad technologies to continuously optimize channel strategy
  • Analytical and process-driven approach to campaign optimization of ads, creative, and click-journeys
  • Strong written and verbal communication skills and able to collaborate cross-functionally and tailor communication to the needs and expertise of different stakeholders.
Benefits
  • medical, dental and vision plan
  • family planning benefits
  • health savings account
  • flexible spending account
  • transportation savings account
  • 401(k) retirement savings plan with company match
  • life, accident and disability coverage
  • business travel accident insurance
  • employee assistance programs
  • disability insurance
  • other well-being benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid searchvideo campaignsdemand generationGoogle AdsMicrosoft AdsGA4 configurationstag managementconversion event trackingcampaign optimizationkeyword match types
Soft Skills
analytical approachprocess-drivenstrong written communicationstrong verbal communicationcollaborationcross-functional teamworktailored communicationcreative collaborationinsight-drivenadaptability