Tania Bulhões

Ecommerce

• Monitor key e-commerce metrics such as revenue, traffic, conversion rate, average order value, cart abandonment, stockouts, payment approvals and chargebacks;
• Analyze daily, weekly and monthly channel results and propose actions to improve performance and operational efficiency;
• Ensure proper execution of the commercial calendar on the website, monitoring campaigns, storefronts, banners, categories, pages and activations;
• Manage and update the website via CMS and VTEX, ensuring visual consistency, functionality and alignment with the brand;
• Monitor the purchase journey and identify opportunities to improve navigation, search, product detail pages (PDP), checkout and the overall customer experience;
• Monitor product data quality, including attributes, descriptions, images and catalog organization on the site;
• Work closely with technology, CRM, marketing, logistics and partner teams to track requests, bugs, tests and operational enhancements;
• Monitor payment methods, fraud, declines and chargebacks, identifying deviations and initiating corrective plans with internal teams and vendors;
• Oversee the operational management of strategic e-commerce vendors, monitoring contracts, scope, SLAs, costs, deliveries and renewal needs;
• Support the continuous evolution of the channel with a critical view on performance, operations, usability and optimization opportunities.

Senior E-commerce Analyst

Account Executive

• Prospect and develop new commercial partners for the Home Fragrance category, with an initial focus on premium home décor, design and lifestyle stores;
• Map and prioritize expansion opportunities in relevant chains and stores within the home décor and interior design segment across different regions of the country;
• Establish, develop and maintain commercial relationships with store managers, buyers and decision-makers at partner stores;
• Negotiate commercial terms and structure partnerships aligned with the brand’s premium positioning;
• Implement and oversee branded spaces within partner stores, ensuring correct product display and adherence to visual merchandising standards;
• Monitor partner sales performance, tracking sell-in, sell-out, replenishment and stock levels;
• Identify channel growth opportunities and propose commercial initiatives to increase the brand’s presence and sales;
• Support training of partner store teams on products, benefits and brand storytelling;
• Report results, opportunities and channel development directly to the Fragrance Director;
• Demonstrate prior experience in B2B sales or development of new commercial channels, preferably in segments such as home décor, design, architecture, cosmetics, perfumery or the premium market;
• Show a strong commercial profile, negotiation skills and the ability to build long-lasting business partnerships;
• Demonstrate proactivity, autonomy and entrepreneurial spirit to structure and develop an expanding commercial channel.

Sales Representative – Fragrance

Analyst

• Full processing of payroll and labor-related charges;
• Monitoring of new hires, calculation of terminations and vacation pay;
• Employee support and service;
• Preparation and verification of statutory filings (eSocial, DIRF, RAIS, etc.);
• Support in calculating area indicators and maintaining controls;
• Support for HR team requests and internal managers.

Payroll and Personnel Analyst – Senior

Customer Success Manager

• Calendar Management: Manage the calendar of CRM promotional and institutional activities, ensuring alignment with business goals and commercial timelines.
• Asset Requests: Prepare briefs for copywriting and creative development, ensuring strict adherence to the brand's visual standards and tone of voice.
• Strategy & Lifecycle: Plan and execute relationship journeys and communication workflows focused on conversion, retention, and increasing customer lifetime value (LTV).
• Data Analysis: Monitor results and prepare reports and presentations, interpreting data and delivering strategic insights to leadership.
• Omnichannel Integration: Unify communication between e-commerce and physical stores, providing CRM support and training to sales staff and store managers.
• Advanced Segmentation: Segment customers based on behaviors and attributes, and perform ongoing maintenance and cleansing of contact databases.
• Cross-functional Collaboration: Work with business areas (E-commerce, Marketing, Operations, and Product) to map pain points and propose data-driven actions.

Senior E-commerce Analyst

Sales Representative – Fragrance

Payroll and Personnel Analyst – Senior

CRM Analyst – Senior