Tania Bulhões

Customer Success Manager

• Calendar Management: Manage the calendar of CRM promotional and institutional activities, ensuring alignment with business goals and commercial timelines.
• Asset Requests: Prepare briefs for copywriting and creative development, ensuring strict adherence to the brand's visual standards and tone of voice.
• Strategy & Lifecycle: Plan and execute relationship journeys and communication workflows focused on conversion, retention, and increasing customer lifetime value (LTV).
• Data Analysis: Monitor results and prepare reports and presentations, interpreting data and delivering strategic insights to leadership.
• Omnichannel Integration: Unify communication between e-commerce and physical stores, providing CRM support and training to sales staff and store managers.
• Advanced Segmentation: Segment customers based on behaviors and attributes, and perform ongoing maintenance and cleansing of contact databases.
• Cross-functional Collaboration: Work with business areas (E-commerce, Marketing, Operations, and Product) to map pain points and propose data-driven actions.

CRM Analyst – Senior