TailorCare

Marketing

• Own the enterprise B2C marketing strategy and roadmap, aligned to company growth and engagement goals.
• Lead development of multi-channel patient acquisition, engagement, and retention programs.
• Develop rigorous test-and-learn frameworks, segmentation strategies, and personalization initiatives.
• Collaborate with clinical, product, and operations leaders to deliver seamless end-to-end patient journeys.
• Oversee planning, execution, and optimization of digital, SMS, direct mail, landing page, email, social, and referral campaigns.
• Partner with Shared Services for creative, brand, data/analytics, and marketing technology support.
• Ensure effective measurement and performance management, providing insights & recommendations.
• Build and refine automated lifecycle journeys and behavior-triggered nurture programs.
• Use AI/ML tools and capabilities to enhance targeting, content generation, optimization, experimentation, and channel orchestration.
• Work closely with Enterprise Marketing, Marketing Shared Services, B2B marketing, Sales, Client Success, and Compliance.
• Ensure all campaigns meet regulatory, privacy, and brand compliance standards.
• Lead and mentor a growing team of specialists and analysts; provide coaching and career development.
• Foster a culture of data-informed decision-making and continuous improvement.

Senior Manager, B2C Marketing

• Content Creation: Manage B2B content strategy, creating engaging and persuasive materials, including website copy, blogs, social media posts, email campaigns, case studies, sales presentations, and other promotional materials.
• Social Media: Manage all social channels and content, with a heavy focus on LinkedIn.
• Brand Management: Maintain and enhance the company’s brand image by ensuring consistent messaging and branding across all communication channels.
• Public Relations: Work with an external agency to develop content and distribute press releases, draft talking points, and manage media inquiries.
• Event Management: Coordinate marketing events and conferences to promote the company and its products/services.
• Digital Marketing: Collaborate on digital marketing campaigns, social media maintenance, email marketing, and SEO/SEM to increase online visibility and lead generation.
• Analytics and Reporting: Monitor, analyze, and report on the performance of marketing and communications efforts.
• Team Collaboration: Work closely with cross-functional teams, including sales, product development, clinical operations, engineering, and human resources, to align marketing and communications strategies with overall business goals.

B2B Marketing Manager

Controller

• Financial Close & Reporting: Own the entire monthly, quarterly, and annual financial close process, ensuring timely and accurate preparation of GAAP-compliant financial statements (P&L, Balance Sheet, Cash Flow).
• Technical Accounting & Compliance (Value-Based Care): Serve as the in-house expert on technical accounting matters, particularly revenue recognition (ASC 606) for shared savings/risk contracts, and performance-based incentive payments typical in the value-based healthcare space.
• Cost Accounting & Unit Economics: Oversee the development and maintenance of robust cost accounting methodologies, ensuring accurate calculation of Per Member Per Month (PMPM) costs, Contribution Margins, and other critical unit economics metrics used for market performance analysis.
• Audit & Tax Management: Manage all aspects of the annual external financial audit, statutory audits, and tax compliance (including working with external tax partners). Ensure proper internal controls (SOX-like compliance) are designed, documented, and operating effectively.
• System and Process Improvement: Drive continuous improvement in financial processes and systems, including optimizing the General Ledger (GL) structure.
• Balance Sheet Management: Own the integrity of the Balance Sheet, including managing cash flow, overseeing fixed assets (including software capitalization under ASC 350-40), and ensuring accurate accruals and reserves.
• Team Leadership: Build a small and effective corporate accounting team, setting priorities, fostering professional development, and ensuring alignment with the company's financial goals.

• Lead the overall enterprise marketing function, spanning Health Plan (B2B), Provider (B2B2C), and Patient (B2C) marketing.
• Develop and operationalize a unified marketing strategy that aligns with corporate goals and accelerates growth across all customer segments.
• Build and evolve the marketing organizational structure, ensuring clarity of roles, efficient workflows, and collaboration across departments.
• Drive high-impact multi-channel patient acquisition, engagement, and retention campaigns, including digital, SMS, direct mail, and social.
• Oversee strategy and execution for acquisition marketing, performance marketing, lifecycle marketing, and ongoing engagement programs.
• Own channel innovation and experimentation to continuously improve reach, personalization, and ROI.
• Oversee marketing programs targeting health plans and provider groups, ensuring messaging alignment, sales enablement support, and demand generation.
• Partner with commercial teams to optimize outreach, ABM programs, and provider/payer engagement strategies.
• Direct shared service functions, including: Marketing Operations & Technology, AI, Automation & Personalization Architecture, Creative/Brand, Content & Copy, Vendor and Agency Management.
• Ensure cross-functional alignment and scalability of core marketing infrastructure, processes, and tools.
• Champion the implementation of AI-driven marketing capabilities, including personalization, predictive modeling, content automation, and multi-channel orchestration.
• Establish a data-first culture and ensure marketing decisions are supported by insights, analytics, and measurable performance outcomes.
• Evaluate and implement new technologies to maximize operational efficiency and growth.
• Build, lead, and mentor a diverse, high-performing marketing organization across all subfunctions.
• Foster a culture of innovation, accountability, inclusiveness, and continuous improvement.
• Develop career paths and manage staffing plans to support the company’s growth.
• Partner closely with Product, Sales, Operations, and executive leadership to drive definition of go-to-market strategy and ensure alignment.
• Serve as a thought partner to senior executives, contributing to broader enterprise strategy and direction.
• Bring a client-first approach to collaboration with internal and external stakeholders.

Senior Manager, B2C Marketing

B2B Marketing Manager

Controller

Vice President, Enterprise Marketing