TailorCare

Senior Manager, B2C Marketing

TailorCare

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Own the enterprise B2C marketing strategy and roadmap, aligned to company growth and engagement goals.
  • Lead development of multi-channel patient acquisition, engagement, and retention programs.
  • Develop rigorous test-and-learn frameworks, segmentation strategies, and personalization initiatives.
  • Collaborate with clinical, product, and operations leaders to deliver seamless end-to-end patient journeys.
  • Oversee planning, execution, and optimization of digital, SMS, direct mail, landing page, email, social, and referral campaigns.
  • Partner with Shared Services for creative, brand, data/analytics, and marketing technology support.
  • Ensure effective measurement and performance management, providing insights & recommendations.
  • Build and refine automated lifecycle journeys and behavior-triggered nurture programs.
  • Use AI/ML tools and capabilities to enhance targeting, content generation, optimization, experimentation, and channel orchestration.
  • Work closely with Enterprise Marketing, Marketing Shared Services, B2B marketing, Sales, Client Success, and Compliance.
  • Ensure all campaigns meet regulatory, privacy, and brand compliance standards.
  • Lead and mentor a growing team of specialists and analysts; provide coaching and career development.
  • Foster a culture of data-informed decision-making and continuous improvement.

Requirements

  • 7–10+ years of B2C marketing experience, preferably in healthcare or a highly regulated environment.
  • Proven success in developing and scaling multi-channel consumer campaigns.
  • Experience with marketing automation, CRM platforms, segmentation, and AI-driven marketing workflows.
  • Strong analytical mindset with fluency in marketing performance metrics.
  • Excellent cross-functional communication and leadership skills.
  • Comfortable in a fast-paced, high-growth environment with the ability to both strategize and execute.
Benefits
  • Meaningful Work: We are dedicated to our mission and deeply value our patients and each other. Each day offers the opportunity to make a positive impact.
  • Work Environment: We operate as a remote-first company with options for a hybrid work model in Nashville.
  • Time Off: Our generous paid time off (PTO) and holiday plans ensure you have ample time to rest and recharge.
  • Family First: We offer paid parental leave and support a healthy work-life balance, encouraging flexibility and autonomy. We love talking about our family and pets!
  • Comprehensive Benefits: From Day 1, employees enjoy medical, dental, vision, life, and disability insurance, wellness resources and an employer HSA contribution.
  • Fair Compensation: We are committed to equitable pay for all team members and support your future goals with a 401k plan that includes employer matching.
  • Community: We foster an inclusive environment where you can rely on your teammates, share honest feedback, and feel comfortable being your authentic self at work each day.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2C marketing strategymulti-channel patient acquisitionsegmentation strategiespersonalization initiativesdigital campaignsmarketing automationCRM platformsAI-driven marketing workflowsperformance managementdata-informed decision-making
Soft Skills
leadershipcross-functional communicationcoachingcareer developmentanalytical mindsetstrategizingexecutioncontinuous improvementcollaborationmentoring