tactical.

Marketing

• Develop and own Tactical’s brand positioning, value proposition, and go-to-market strategy to drive revenue growth and talent attraction.
• Define target audience personas and messaging frameworks for business development and recruitment marketing.
• Translate insights, data, and industry trends into actionable strategies, creative briefs, and campaign plans.
• Align marketing strategies to business objectives and measure performance via ROI-focused dashboards.
• Build and maintain a seasonal campaign calendar aligned with key commercial milestones.
• Plan and execute full-funnel campaigns across paid, earned, and owned channels, ensuring clear objectives and measurable results.
• Manage end-to-end campaign development: briefing, content creation, execution, optimisation, and reporting.
• Partner with the Growth Team to support pitch decks, case studies, and creds updates to win new business and strengthen retention.
• Grow and optimise Tactical’s social media presence (including leadership profiles) leveraging data-driven strategies.
• Oversee brand integrity across all touchpoints; lead brand guideline updates and maintain the Marketing Wiki.
• Partner with People Ops to design and execute employer branding campaigns that attract top-tier talent.
• Own PR strategy, including thought leadership initiatives, event partnerships, and media relations.
• Develop high-impact marketing collateral—creds decks, FAQs, case studies, and POV papers—to support pitches and client conversations.
• Act as a strategic partner to the Growth Team, ensuring marketing assets directly support revenue objectives.
• Develop and maintain creds decks, case studies, and RFP templates; collaborate on pitch strategy.
• Track and analyze marketing-driven lead conversions, reporting impact on business revenue.
• Manage and mentor a small team (1–2 juniors) and freelancers; foster a culture of creativity, accountability, and continuous improvement.
• Serve as an advisor to leadership, aligning marketing efforts with company priorities and commercial goals.
• Drive internal communications and thought leadership initiatives to keep teams informed and engaged.

Marketing Manager

Creative Strategist

• Lead creative strategy across briefs, collaborating with social creative teams, clients, and media partners.
• Build social-first ideas and strategies that resonate in MENA.
• Turn insights into campaign platforms with legs.
• Drive the thinking in client relationships, workshops, and pitches.
• Partner with media and platform teams to align on idea placements and build plans and messaging matrices.
• Push creative teams to go braver, bolder, better.
• Analyse performance, track impact, and iterate constantly.