tactical.

Creative Strategist

tactical.

full-time

Posted on:

Origin:  • 🇦🇪 United Arab Emirates

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Job Level

Mid-LevelSenior

Tech Stack

Spark

About the role

  • Lead creative strategy across briefs, collaborating with social creative teams, clients, and media partners.
  • Build social-first ideas and strategies that resonate in MENA.
  • Turn insights into campaign platforms with legs.
  • Drive the thinking in client relationships, workshops, and pitches.
  • Partner with media and platform teams to align on idea placements and build plans and messaging matrices.
  • Push creative teams to go braver, bolder, better.
  • Analyse performance, track impact, and iterate constantly.

Requirements

  • 5+ years in top-tier creative or social agencies.
  • Proven record in shaping cross-channel campaigns spanning ATL / BTL / digital / social.
  • Experience leading campaign planning with platforms, media agencies and other creative agencies.
  • Strong, simple, smart writing; grabbing attention and driving impact.
  • Confidence presenting to senior clients.
  • A feel for brand + performance and how to bridge the two.
  • Fluent Arabic & English (writing + speaking).
  • Arabic-speaking, with on-the-ground experience and deep understanding of regional cultural norms and nuances.
  • Ability to dig deep on consumer research, analyse data and identify market trends.
  • Thrive in pitch rooms, idea sprints, workshops and client meetings.
  • Saudi experience preferred; awards an advantage.