Develop and execute advertising programs and monetization strategies for T-Ads
Build and execute monetization strategies utilizing first and third-party platforms to maximize yield and/or achieve client outcomes with digital media
Functions as a skilled practitioner on advertising and monetization products across the T-Ads portfolio
Identify product gaps and poor performance through data analysis and troubleshooting opportunities to internal partners
Utilize best practices for monetization products to achieve business and/or client goals consistently
Support internal stakeholders and client-facing teams through communication of performance and opportunities for improvement
Assess and resolve monetization issues, discrepancies, and technical challenges, ensuring minimal disruption to performance and client satisfaction
Share knowledge formally and informally with team members and the larger T-Ads organization
Support execution of campaigns on emerging media channels and new media products
Translate client needs and KPI goals into actionable campaign executions and providing insights and education on campaign performance