Owns product marketing strategy for private label phones and tablets end-to-end
Defines and maintains MRDs, translating customer insights into feature-level requirements and success metrics
Identifies unmet customer needs and differentiation opportunities through research, VOC, seller insights, and performance data
Translates OEM/ODM hardware architecture and connectivity capabilities into clear, differentiated value propositions
Owns CX product testing from development to in market and EOL
Ensures product readiness across T-Life and related platform capabilities
Owns product positioning and works with internal marketing partners to define messaging/lifecycle planning from launch through EOL
Lead cross-functional marketing teams across Product, Sales, Frontline, Creative, and Analytics to develop integrated go-to-market strategies that drive product adoption, revenue growth, and market share expansion
Aligns devices to QGP targets and LOB growth strategies
Defines offer and promotion intent in partnership with LOBs and Finance; accountable for commercial performance
Aligns product strategy to LRF assumptions, margin targets, and CLV impact
Understands demand planning, PO coverage, allocation, and inventory health; escalates risks impacting performance
Tracks product health dashboards including adoption, retention, CX signals, and financial performance
Provides performance inputs into joint business reviews
Identifies operational issues that impede product success and drives improvement within sphere of influence

Requirements

7+ years of Product Management or Product Marketing experience in consumer devices, hardware-enabled services, or related technology environments
Bachelor’s Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience (Required)
Product Lifecycle Management Experience managing hardware-enabled products from concept through launch, in-market optimization, and EOL (Required)
Connected Device & OEM/ODM Knowledge Working knowledge of device development cycles, hardware trade-offs, platform integration requirements (T-Life, system apps, cloud services), and device connectivity across 5G, LTE, Wi-Fi, and eSIM environments (Required)
Customer Experience (CX) Management Strong understanding of end-to-end customer journeys including purchase, activation, onboarding, and upgrade cycles (Required)
Commercial & Financial Acumen Demonstrated ability to align product decisions to QGP, CLV, LRF, and margin objectives (Required)
Communication & Influence Ability to communicate clearly and influence cross-functional stakeholders including Product, IT, Finance, Supply Chain, and OEM partners (Required)
Agile & Cross-Functional Collaboration Experience partnering with development and execution teams in agile environments; ability to scope and prioritize based on business impact (Required)
Technical Writing & Requirements Development Strong MRD and feature documentation skills, writing clearly for business and technical audiences (Required)
Business Analytics Ability to analyze quantitative and qualitative data to identify opportunity size, performance drivers, and growth levers (Required)

Benefits

medical, dental and vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off and up to 12 paid holidays
parental and family leave
family building benefits
backup care
enhanced family support
childcare subsidy
tuition assistance
college coaching
short- and long-term disability
voluntary AD&D coverage
voluntary accident coverage
voluntary life insurance
voluntary disability insurance
voluntary long-term care insurance
mobile service & home internet discounts
pet insurance
access to commuter and transit programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Product ManagementProduct MarketingProduct Lifecycle ManagementConnected Device KnowledgeOEM KnowledgeCustomer Experience ManagementCommercial AcumenAgile MethodologyTechnical WritingBusiness Analytics

Soft Skills

CommunicationInfluenceCross-Functional CollaborationLeadershipOrganizational SkillsAnalytical ThinkingProblem SolvingStakeholder ManagementStrategic ThinkingCustomer Focus