Senior Manager, Global Field Marketing
Litera
Senior Regional Marketing Manager – East
T-Mobile
full-time
Posted on:
Location Type: Hybrid
Location: Raleigh • North Carolina, South Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $82,300 - $148,500 per year
Job Level
Senior
About the role
- Develop local marketing plans in conjunction with other broadband marketing teams and shared resources leading to budget allocations and KPI targets.
- Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated media and cross-channel acquisition plans.
- Leverages localized competitive intelligence for Fiber products working closely with Commercial marketing local leads.
- Partners with internal media teams and agencies to stay on budget and on target for leads goals.
- Manage and maintain brand standards for in-market activities, including logo usage, creative execution, and experiential agency compliance.
- Also responsible for other Duties/Projects as assigned by business management as needed.
Requirements
- Bachelor's degree in Marketing, Communications, Business Management, or related field of study
- Master's/Advanced degree preferred
- 5 years of marketing experience in authoring and implementing national integrated marketing plans with recognized B2C brands
- 3 years of delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution
- Solid understanding of digital marketing fundamentals and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc.
- Experience in data driven marketing techniques and traditional database marketing is critical.
- Experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
- At least 18 years of age
- Legally authorized to work in the United States
Benefits
- medical, dental and vision insurance
- flexible spending account
- 401(k)
- employee stock grants
- employee stock purchase plan
- paid time off
- up to 12 paid holidays
- paid parental and family leave
- family building benefits
- back-up care
- enhanced family support
- childcare subsidy
- tuition assistance
- college coaching
- short- and long-term disability
- voluntary AD&D coverage
- voluntary accident coverage
- voluntary life insurance
- voluntary disability insurance
- voluntary long-term care insurance
- mobile service & home internet discounts
- pet insurance
- access to commuter and transit programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing plansdata analyticssegmentationintegrated mediacross-channel acquisitioncompetitive intelligencebrand managementdigital marketingdatabase marketingcampaign targeting
Soft skills
collaborationcommunicationproject managementleadershipstrategic thinkingproblem-solvingcreativityadaptabilityattention to detailanalytical thinking
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Business ManagementMaster's degree preferred
