VP, Performance Media
Synchrony
VP, Performance Media
Synchrony
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • California, Connecticut, Illinois, Kansas • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $250,000 per year
Job Level
Lead
About the role
- Lead the digital and media strategy across Paid Media, SEO/SEM, programmatic, social, video, and emerging media channels worldwide
- Develop and articulate a clear vision and strategy for the overall media function
- Manage and scale a team of 25+ media experts across various marketing channels
- Oversee comprehensive media planning and buying strategies across all channels
- Collaborate cross-functionally with internal stakeholders to deliver full-funnel campaigns
Requirements
- Bachelor’s degree or, in lieu of degree, a high school diploma/GED and 12+ years of marketing or agency experience driving digital growth
- 8+ years of experience leading media strategy and execution across paid search, SEO, display/video advertising, and paid social with demonstrated business impact
- 7+ years of direct people management and leadership experience
Benefits
- Choice and flexibility in work arrangements
- Opportunities for business or team meetings, training and culture events
- Inclusive culture where skills and experience are valued
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOSEMprogrammatic advertisingpaid mediasocial media advertisingvideo advertisingmedia planningmedia buyingdigital marketingfull-funnel campaigns
Soft skills
leadershipteam managementstrategic visioncollaborationcommunication