Synchrony

VP, Co-Brand Analytics

Synchrony

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $170,000 - $290,000 per year

Job Level

Lead

Tech Stack

PythonSQLTableau

About the role

  • Provide strategic leadership and hands-on analytical support to multiple general purpose and cobrand credit card portfolios
  • Develop analytics agenda and roadmap for each portfolio to drive business goals
  • Spearhead analytics development and delivery for new launches, value propositions, customer acquisitions, lifecycle marketing, and customer experience initiatives
  • Lead analytics and cross functional teams to design, develop, implement and monitor analytical solutions
  • Propose new analytical capabilities and solutions to optimize business value and customer experience
  • Lead team to produce analytics to track results of strategies deployed, and create test and learn culture through ongoing assessment
  • Foster strong partnership and engagement with both the internal SYF and client teams
  • Effectively engage with internal and client partners at all levels up to and including senior leadership
  • Influence internal and client partners to implement profitable data-driven strategies
  • Develop business cases and action plans to drive strategy including targeting recommendations, test designs, product opportunities, and cost/benefit analysis
  • Participate in and present at business and client leadership meetings representing team and analytics organization
  • Manage, coach and develop a team of analytics professionals dedicated to SYF Cobrand business
  • Prioritize workload across teams to ensure highest-quality execution and delivery of strategic analytics, diagnostics, ad-hoc analyses, and reporting
  • Lead analytics team to deliver complex projects from beginning to end, including ideation, data mining, strategy formulation, and presentation of results and recommendations
  • Formulate strategy and action plan to recruit, retain, and develop talent
  • Coach and develop analytic professional through training and hands-on experiences
  • Partner with Analytics CoE teams to drive best practices and central analytic capabilities across clients
  • Partner with CoE teams to develop and apply advanced analytics and models to optimize business outcomes
  • Partner with CoE teams to develop and implement analytic solutions to improve customer experience across different channels
  • Provide input to CoE teams representing client and business
  • Perform other duties and/or special projects as assigned

Requirements

  • Bachelor’s degree in Statistics, Economics, Mathematics, or another quantitative field, or in lieu of degree, a high school diploma/GED and 12+ years of experience in business analytics and/or advanced analytics role
  • A minimum of 8+ years of work experience to include: 5+ years of analytic leadership/managerial experience within financial services or other consumer analytics business
  • 5+ years leading large-scale marketing and/or customer analytics projects
  • Must be willing to travel up to 20% of the time