Synchrony

VP, Co-Brand Analytics - Travel

Synchrony

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $135,000 - $230,000 per year

Job Level

Lead

Tech Stack

Open SourcePythonSQLTableau

About the role

  • Lead a team of analytics professionals dedicated to SYF Cobrand business
  • Collaborate with cross functional teams to combine product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer retention
  • Conduct analysis of product and channel performance to uncover insights that inform critical decision-making to drive profitable outcomes
  • Partner closely with broader Marketing organization and GMs to execute integrated marketing campaigns leveraging personalization and segmentation
  • Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights
  • Provide a proactive effort on data mining to leadership presentation to drive data driven decisioning.
  • Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of campaigns and large-scale projects.
  • Ongoing assessment and measurement of product, channel and targeting strategies
  • Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio
  • Measure in wallet and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement
  • Co-manage team of offshore analysts to ensure high quality execution and delivery of business insights to drive profitable growth
  • Evangelize the value of clients sharing their data assets to drive acquisition, account management and portfolio strategies to improve portfolio performance.
  • Provide strategic thought leadership and influence the internal SYF client team and client partner teams to implement profitable marketing and offer strategies rooted in analytics
  • Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams
  • Own the analytics agenda and provide Innovative leadership to evolve the analytics strategy based upon the state of the business and potential opportunities
  • Perform other duties and/or special projects as assigned

Requirements

  • Bachelor2s degree, or in lieu of degree, GED/high school diploma and 9+ years of work experience establishing and managing marketing or portfolio analytics in the financial services, credit card, travel and entertainment or other consumer based industry
  • A minimum of 7+ years of functional work experience to include: 3+ years of analytical leadership/managerial experience within the financial services, travel and entertainment, or other consumer based industry
  • 3+ years using statistical analysis tools to perform business insights
  • 2+ years leading large-scale analytics projects
  • 2+ years of client facing experience