Develop and lead program acquisitions strategy: Align with business priorities, develop analytics goals, and be an insights-driven growth strategist for portfolio Senior Leadership like GM & Marketing SVP, as well as external client
Lead program acquisitions learning agenda and partner with acquisitions marketing team
Own the full cycle of analytical deliverables – ideation, data mining and analysis, identification of insights and presenting a business story with recommended actions to the stakeholders
Act as a strategy and analytic consultant for large-scale marketing initiatives, providing guidance and leadership for the design, analysis and measurement phases of the project
Collaborate with cross functional teams in product, marketing, credit, and IT/operations to provide comprehensive insights into program acquisition tactics
Groom junior analysts on the team and drive delivery of analytics goals
Lead and prioritize workload of offshore analysts to ensure high-quality execution and delivery of analytics, measurement, and reporting projects
Develop a "test and learn" culture and recommend targeting strategies/optimization using advanced analytical tools such as segmentation and other statistical models
Develop and foster relationships with portfolio senior leadership team, GM, and client partners to become the SME, and review portfolio goals performance periodically and present robust business cases for driving growth
Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data-driven insights
Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio
Perform other duties and/or special projects as assigned

Requirements

Bachelor's degree or in lieu of Bachelors degree a high school diploma
10+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry
Proven hands-on experience utilizing analytical tools such as SAS, SQL, or open-source tools such as R and Python
A minimum of 7+ years of work experience to include: 7+ years developing and implementing advanced analytics solutions and decision optimization capabilities to support business decisions
5+ years using statistical analysis tools and data warehouse tools
4+ years of experience managing large-scale analytic projects spanning research, development and implementation
3+ years' experience within the financial services, credit card payments, or retail /Consumer Packaged Goods industry
3+ years leading large-scale analytics projects
3+ years of client facing experience
2+ years of experience managing remotely located teams
Ability and flexibility to travel for business as required

Benefits

flexibility to work from home
flexibility to come into the office

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data miningdata analysisstatistical analysisadvanced analytics solutionsdecision optimizationdata visualizationsegmentationSASSQLR

Soft Skills

leadershipcollaborationcommunicationstrategic thinkingproblem-solvingmentoringclient managementflexibilityrelationship buildingproject management