Synchrony

AVP, Co-Brand Campaign & Initiative Manager

Synchrony

full-time

Posted on:

Location Type: Hybrid

Location: Charlotte • California • Connecticut • United States

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Salary

💰 $90,000 - $155,000 per year

Job Level

Lead

About the role

  • Flawless execution of PayPal Co-Brand programs, following all processes and meeting all requirements of the business
  • Partner with the client and co-brand marketing team on growth initiatives to meet or exceed portfolio goals
  • Develop and execute programs to drive new accounts, sales and loyalty through the entire customer lifecycle
  • Manage cardholder communications across a variety of digital and offline channels, throughout the customer journey
  • Develop product lifecycle strategies and partner with cross functional teams to deliver on initiatives to influence and change cardholder behavior
  • Work with internal, client and external resources to manage development of digital assets, research plans, product prototypes, and marketing collateral
  • Manage marketing budget tracking, invoice processing & monthly reconciliation for specific marketing programs and special initiatives
  • Participate in the development of marketing plans, including the annual growth plan

Requirements

  • Bachelor's Degree or a high school equivalent plus 9+ years of marketing experience within the credit card or financial services industry
  • 5+ years of marketing and/or retail client portfolio experience
  • Good understanding of credit, payments, and digital marketing
  • Willingness to travel 25%
Benefits
  • flexibility to work from home
  • ability to work near one of the Hubs or come into one of the offices
  • annual bonus based on individual and company performance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingportfolio managementcustomer lifecycle managementdigital marketingbudget trackinginvoice processingmarketing plan developmentproduct lifecycle strategiescardholder communicationsgrowth initiatives
Soft Skills
collaborationcommunicationstrategic thinkinganalytical skillsproblem-solvingleadershiporganizational skillsclient partnershipinitiativeadaptability
Certifications
Bachelor's Degree