Synchrony

VP, Co-Brand

Synchrony

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

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Salary

💰 $150,000 - $250,000 per year

Job Level

Lead

About the role

  • Lead the marketing organization for PayPal Co-Brand at Synchrony Financial
  • Develop and implement marketing strategies and tactics to achieve Synchrony growth metrics and client requirements
  • Work collaboratively with the General Manager and partner organizations to drive incremental card usage
  • Serve as portfolio marketing leader with responsibility for developing and leading a team of direct reports
  • Partner with business and client teams to develop, implement, and monitor dynamic annual growth plans
  • Establish and develop senior-level partner relationships and incorporate client's business objectives and marketing calendar
  • Optimize contractual marketing spend and pursue additional funds to meet growth goals
  • Identify portfolio segments to target, test and implement programs to grow these segments
  • Manage value proposition including tracking industry trends, competitors, and customer experience metrics
  • Ensure program profitability and penetration; drive omni-channel execution and optimize digital assets
  • Monitor and manage performance of key credit and marketing metrics vs. plan
  • Assist in the development of the Synchrony Financial planning cycle and push cutting-edge thinking

Requirements

  • Bachelor's Degree OR in lieu of degree; high school diploma/GED and 14+ years of Marketing experience
  • 10+ years marketing experience, preferably in credit card or financial services
  • Demonstrated growth marketing leadership skills (analytic and creative)
  • Significant exposure to consumer-facing programs/products
  • Experience with digital channels – online and mobile
  • Experience in co-brand/general purpose credit card product management
  • Experience managing organizations and professionals; minimum 3 years managerial responsibility
  • Advanced degree (MS, MBA) preferred
  • Experience with PLCC, co-brand, and small business products
  • Experience developing/delivering financial services via digital channels
  • Prior experience in the online payments space preferred
  • Collaborative style; comfort in a matrixed, decentralized structure
  • Ability to travel as needed
  • Strong PC proficiency (MS Office Suite) or comparable software
  • Outstanding communications, relationship building, influencing and collaboration skills
  • Strategic thinking and ability to implement actionable plans to drive results
  • Consumer finance and related industry experience
  • Familiarity with value proposition and new product development processes
  • Direct marketing experience with acquisition and loyalty/lifecycle channels
  • Demonstrated project management and problem-solving skills
  • Must be 18 years or older and have a high school diploma or equivalent
  • Willingness to take a drug test, submit to a background investigation and fingerprints
  • Ability to satisfy requirements of Section 19 of the Federal Deposit Insurance Act
  • Legal authorization to work in the U.S. required; no visa sponsorship offered