Synchrony Group, LLC

Medical Director

• Provide scientific direction, support, and leadership for all strategic and tactical communications activities for assigned therapeutic areas and products
• Develop clinical content for branded and unbranded promotional communications tactics and activities, including hands-on writing and annotation of content for HCP and patient educational material/brochures, videos, websites, and other multimedia initiatives
• Effectively communicate complex medical and scientific concepts in a clear, engaging, audience-appropriate manner
• Ensure scientific integrity, accuracy, and clinical relevance of all materials
• Support projects toward development across multiple brands
• Review, analyze, and interpret current product literature and leverage information to support promotional claims
• Interpret and apply clinical data; use clinical expertise to benchmark client versus competitor products
• Assume final responsibility for content of assigned projects, including relevance, technical accuracy, audience appropriateness, strategy, and consistency with communications plan
• Present and appropriately defend promotional materials to client review committees for approval and apply resulting comments while maintaining the integrity and objectives of the material
• Maintain up-to-date knowledge of medical scientific information related to assigned therapeutic areas, products, and competitors
• Generate strategically sound project ideas and maintain a proactive approach on initiatives for existing and prospective clients
• Work in conjunction with Account Services and Project Management departments to develop logical and attainable timelines for project completion
• Provide mentorship/guidance, support, and feedback to junior medical team members, copywriters, and freelance contract writers as needed during the content development process
• Follow all internal processes and procedures with regard to workflow and development of deliverables
• Attend professional meetings (live or virtual) to maintain relationships with clients and opinion leaders, and to remain abreast of up-to-date therapeutic area and competitive landscape information
• Assist in designing healthcare professional and patient market research to more clearly define audience attitudes and behaviors
• Keep core teams and management informed of status of ongoing projects
• Build effective working relationships with internal and external stakeholders
• Build strong client relationships; inspire client confidence
• Collaborate with internal and external personnel from all disciplines to ensure innovative solutions to client needs related to new business and existing work
• Communicate and collaborate with faculty and key opinion leaders on programs to meet strategic objectives through relationship building and use of scientific expertise; note, synthesize, and interpret feedback and insights to drive actionable strategy and tactics
• Support new-business teams to ensure data are medically sound and teams are well informed about all medical aspects of the product
• Assist in the development of new-business presentations by analyzing and synthesizing literature, pharmacologic attributes, clinical data, product profile and strategy, and market research into a strategic application for capabilities
• Represent Synchrony at capabilities presentations and other new business–related meetings as a full-time, permanent resource that has had extensive relevant training and expertise
• Support the execution of healthcare professional and patient interviews as part of qualitative research for new-business presentations
• Help to identify potential clinical experts as advisors or research participants

Senior Medical Director

Vice President

• Establish and lead cross-functional teams in concept and execution of marketing activities
• Monitor and manage assigned activities to ensure timely delivery of the highest-quality products and services within budget
• Develop and nurture client relationships on assigned accounts to ensure continuous collaboration on issue mitigation and new business opportunities
• Oversee financial aspects of client relationship, including compliance to contract/agreements, statements of work, purchase orders, invoices, and receivables
• Manage, mentor, and develop assigned agency personnel

VP, Account Services

Project Manager

• The PM plans, executes, and finalizes projects according to strict deadlines and within budget.
• Leads the effort to define and communicate project timelines, resources, and budget.
• Oversees quality control throughout the project’s lifecycle.
• Acquires resources and coordinates efforts of team members and third-party contractors to deliver projects according to plan.
• Communicates project knowledge and updates to team members, identifying potential risks and implementing problem-solving tactics.

• The Project Coordinator provides project management and accounts support across assigned project teams.
• Responsible for improving the efficiency of internal project core teams by providing administrative assistance.
• Perform basic project management tasks and manage project management systems.
• Progress quickly into a position of Project Manager, with independent ownership of project management responsibilities for an assigned client account.

Project Coordinator

Account Manager

• Under the direction of the Account Director, manage specific Account Services activities for assigned clients, including developing and executing revenue growth strategies
• Develop compelling briefs and Statements of Work (SOW) to guide internal team members
• Lead internal cross-functional core teams and clients on strategic plans and execution of pharmaceutical communications initiatives
• Understand client challenges and lead teams to deliver novel solutions
• Monitor and manage activities to ensure timely delivery of products and services
• Foster collaboration between departments to ensure innovative solutions
• Ensure team compliance with client contracts, timelines, and budgets
• Support the development and presentation of high-quality deliverables

Art Director

• Engage with clients to understand their brand(s), key messages, and creative vision
• Collaborate with internal departments, such as creative, accounts, project management, medical, and editorial
• Conceptualize and brainstorm innovative brand experiences and maintain the consistency of brands across all marketing materials
• Design solutions that go beyond what is expected
• Present creative deliverables to clients and relay feedback to internal teams
• Lead, mentor, and manage subcontractors

Senior Medical Director

VP, Account Services

Project Manager

Project Coordinator

Account Manager

Senior Art Director