Synchrony Group, LLC

Art Director

• Engage with clients to understand their brand(s), key messages, and creative vision
• Collaborate with internal departments, such as creative, accounts, project management, medical, and editorial
• Conceptualize and brainstorm innovative brand experiences and maintain the consistency of brands across all marketing materials
• Design solutions that go beyond what is expected
• Present creative deliverables to clients and relay feedback to internal teams
• Lead, mentor, and manage subcontractors

Senior Art Director

Medical writer

• writes original content for publications activities, and other materials for healthcare professional (HCP) and internal client audiences
• demonstrates a command of relevant therapeutic areas and expertise with assigned products
• analyzes, interprets, and applies clinical data to produce high-quality scientific communications
• follows all internal processes and procedures with regard to workflow, development of deliverables, and adherence to industry best practices and guidelines.

Senior Medical Writer

Project Manager

• plan, execute, and finalize projects according to strict deadlines and within budget
• lead the effort to define and communicate project timelines, resources, and budget
• oversee quality control throughout the project’s lifecycle
• acquire resources and coordinate efforts of team members and third-party contractors or consultants
• communicate project knowledge and updates to team members
• take a proactive approach to identifying potential risks and implement problem-solving tactics to maintain predetermined timelines and budgets

Senior Project Manager

Vice President

• Provides scientific and strategic direction for medical communications activities
• Partners with various departments to develop medical and promotional communications
• Supports pharmaceutical advertising/promotional initiatives

Vice President – Medical Services

Copywriter

• Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences
• Develop original content for deliverables across digital and print media
• Collaborate with Creative personnel leads to help establish the creative vision and refine graphics and layouts for all pieces
• Engage with clients to understand their brand(s), key messages, and creative vision

Senior Copywriter

• help to lead the strategic direction of Synchrony Healthcare Communications, Inc.
• developing and executing strategies to grow corporate revenue to meet and exceed corporate objectives
• managing the development and implementation of a new proactive business development plan
• leading the Account Services department responsible for client identification, development, satisfaction, and retention
• developing and maintaining personal relationships with Synchrony clients
• leading client teams and internal cross-functional core teams in proactive strategic and tactical planning and execution

Senior Vice President, Account Services

Account Manager

• Developing and executing strategies to grow revenue that meets and exceeds assigned objectives, including client identification, development, and retention
• Partner with Strategic-Scientific Services and Scientific Services to provide best-in-class strategy and strategically-aligned support
• Actively participate in client presentations, selling and defending the agency's point of view
• Strong scientific and clinical skills and experiences
• Represent the organization in an appropriate manner
• Lead new business efforts and strategic planning with existing (organic growth, annual planning) and potential clients
• Ensure that existing client revenue goals are achieved
• Support the development and implementation of new business development opportunities
• Support the development, presentation, and selling of high-quality deliverables
• Support teams in the creation and submission of RFPs and proposals (proposal writing is required)
• Monitor industry and therapeutic area and best practices

Senior Account Manager

Financial Planning and Analysis

• Serve as the lead strategic partner on client accounts, guiding positioning, messaging, and brand expression
• Lead the development of brand strategy across client accounts, from early-stage positioning through launch and lifecycle management
• Partner closely with accounts, creative, and medical teams to ensure strategic alignment and excellence in execution, translating complex science into clear, motivating brand platforms and campaign strategies
• Collaborate with accounts, medical, and creative teams to shape briefs that deliver market-shifting creative solutions
• Craft differentiated brand narratives and strategic platforms that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers
• Serve as a trusted strategic advisor to clients, guiding them through product launches, brand evolutions, and market-shaping initiatives
• Drive the strategic narrative through market research, developing insights into actionable strategies through messages, channels, projects, and deliverables
• Partner closely with cross-functional department leads in establishing pre-kickoff project plans
• Develop, refine, and apply brand planning approaches and tools: positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments
• Contribute to business development efforts, including pitches and proposals, as necessary
• Identify opportunities for brand growth and differentiation through proactive strategic thinking
• Foster ongoing collaboration with client teams to mitigate issues and identify new business opportunities
• Ensure cross-functional collaboration among internal departments to drive innovative and client-centered solutions
• Mentor and grow talent, building a high-performing team as the function expands
• Establish and evolve best practices, frameworks, and processes for brand planning within Synchrony