Synchrony Group, LLC

Art Director

• Lead the content development process for healthcare and pharmaceutical marketing initiatives
• Partner with internal teams to create engaging and meaningful copy
• Develop original content for digital and print media
• Establish close partnerships with Creative personnel leads
• Engage with clients to explore and develop innovative ideas
• Ensure high quality and accuracy with thorough referencing
• Incorporate internal and client feedback into materials
• Work with internal teams to develop project timelines
• Attend client meetings and support content development
• Manage resourcing and workflow for copy development

Associate Creative Director, Copy

Brand Manager

• Serve as the lead strategic partner on client accounts, guiding positioning, messaging, and brand expression
• Lead the development of brand strategy across client accounts, from early-stage positioning through launch and lifecycle management
• Partner closely with accounts, creative, and medical teams to ensure strategic alignment and excellence in execution, translating complex science into clear, motivating brand platforms and campaign strategies
• Collaborate with accounts, medical, and creative teams to shape briefs that deliver market-shifting creative solutions
• Craft differentiated brand narratives and strategic platforms that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers
• Serve as a trusted strategic advisor to clients, guiding them through product launches, brand evolutions, and market-shaping initiatives
• Drive the strategic narrative through market research, developing insights into actionable strategies through messages, channels, projects, and deliverables
• Partner closely with cross-functional department leads in establishing pre-kickoff project plans
• Develop, refine, and apply brand planning approaches and tools: positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments
• Contribute to business development efforts, including pitches and proposals, as necessary
• Identify opportunities for brand growth and differentiation through proactive strategic thinking
• Foster ongoing collaboration with client teams to mitigate issues and identify new business opportunities
• Ensure cross-functional collaboration among internal departments to drive innovative and client-centered solutions
• Mentor and grow talent, building a high-performing team as the function expands
• Establish and evolve best practices, frameworks, and processes for brand planning within Synchrony

Senior Director, Brand Strategy

Account Executive

• The Senior Account Director has primary responsibility for Account Services activities for assigned clients, including developing and executing strategies to grow revenue that meets and exceeds assigned objectives, including client identification, development, and retention. This individual leads internal cross-functional core teams and clients on the strategic and tactical plan, design, and execution of innovative multichannel pharmaceutical marketing communications initiatives, with heavy leaning toward digital initiatives. The Senior Account Director is expected to consistently provide excellent customer service, as well as to represent client needs and goals within the organization to ensure quality. In addition, the Senior Account Director is required to personally understand client challenges and lead internal and external core teams to conceptualize, design, and deliver novel solutions for clients’ needs in a manner consistent with the values and reputation of Synchrony. Accountabilities include assigned client relationship development and satisfaction, core team leadership, new business development, and overall strategy, development, and execution of assigned business.
• Leadership/Management/Execution
• Establish and lead cross-functional teams in concept and execution of all marketing activities, including a focus on digital and social media channels, for assigned client accounts
• Monitor and manage assigned activities to ensure timely delivery of the highest-quality products and services within budget
• Foster and develop collaboration between departments, internal groups, and individuals to ensure innovative and collaborative solutions to client needs
• Serve as primary client contact for assigned accounts, including day-to-day account management and issues resolution, providing exemplary customer service that represents corporate values
• Keep client and product strategy to the forefront of all project discussions, both internal and external, and make related recommendations as needed
• Review all material to ensure adherence to agreed client and product strategy
• Work with internal team to ensure it is meeting its goals and objectives while adhering to corporate values
• Oversee financial aspects of client relationship, including compliance to contract/agreements, statements of work, purchase orders, invoices, and receivables
• Develop and defend client statements of work (SOW)/scope details with input from core team members involved in project execution
• Develop strategic/creative briefs for all projects, obtaining client agreement, and clearly communicate vision and expectations to the core team
• Oversee forecasting and reporting for all assigned client accounts
• Ensure team compliance with client contracts, timelines, and budgets
• Manage, mentor, and develop assigned agency personnel
• Review all major deliverables to ensure quality standards and client expectations are met
• Attend and lead aspects of weekly client status, new project kick-offs, and project debriefs post-completion
• Attend client meetings, congresses, and communicate key learnings to team and client
• Actively lead client presentations, selling and defending the agency's point of view
• Business Development
• Assist leadership with the design and implementation of strategies and cross-selling initiatives
• Lead strategic and tactical planning initiatives for assigned accounts according to client-defined financial calendars to secure ongoing business
• Ensure that existing client revenue goals are achieved
• Lead assigned business development opportunities and initiatives required to increase revenue to meet and exceed company goals
• Actively seek new business opportunities within current clients according to strategic goals and objectives
• Lead teams and resources to create and submit RFPs and proposals for prospective/new clients
• Provide Synchrony Group cross-selling, new business development, and revenue growth for both new and existing clients
• Monitor industry and therapeutic area and best practices and advances to ensure that Synchrony and our clients are at the cutting edge or leading the field
• Internal and External Relationships
• Lead and support key internal committees pertaining to Account Services and new business development
• Represent the organization in an appropriate manner
• Be a positive force for enhancing the work culture, consensus-building, and internal communications
• Facilitate communication between team members and clients necessary to maintain strong relationships and effective account management
• Resolve conflict and celebrate success; set clear team priorities; explain client/brand objectives and strategies; define success in terms of the whole team
• Keep senior management apprised of critical client concerns and opportunities
• Keep senior management apprised of critical internal issues, concerns, and opportunities
• Key Competencies
• Effective leadership skills, with strong focus on account services, strategic pharmaceutical marketing, and businesses processes
• High level of integrity, confidentiality, and accountability
• Well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
• Ability to manage outcomes to win-win resolution
• Ability to provide management direction and developmental support to direct reports in preparation for future positions; provide challenging and stretching assignments; push tasks down to empower others; share ownership and visibility
• Demonstrated ability to manage key constituent relationships
• Able to identify key issues; creatively and strategically overcome challenges or obstacles
• Effective attention to detail and a high degree of accuracy
• Sound analytical thinking, planning, prioritization, and execution skills
• Expert communicator both verbally and in writing
• Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful "story"; is effective in a variety of settings and group sizes with clients, peers, subordinates, and management; confidently expresses both data/facts, plus more controversial topics; commands attention and can manage group dynamics.

Senior Account Director

• Partner with internal teams and clients to design, execute, and deliver healthcare and pharmaceutical medical and marketing initiatives
• Understand client challenges, therapeutic area, and target audience to conceptualize and design print and digital initiatives
• Collaborate with copywriters, medical, editorial, accounts, and project management teams
• Conceptualize and brainstorm innovative brand experiences and maintain brand consistency across marketing materials
• Develop brand style guidelines and ensure compliance by internal teams and external partners
• Manage and collaborate with outside vendors to ensure quality, timelines, and budgets
• Review materials, provide feedback, and provide final project sign-off ensuring creative direction and QA adherence
• Present work and design rationale to internal stakeholders and clients and relay feedback
• Ensure adherence to project timelines, scopes, and budgets and manage execution of Synchrony Healthcare work
• Identify staffing needs, manage resource allocations, reconcile contractor invoices, and manage direct reports and subcontractors
• Keep current with trends in advertising, branding, design, and digital technologies

Vice President

• Establish and lead cross-functional teams in concept and execution of marketing activities, including a focus on digital and social media channels
• Serve as primary client contact for assigned accounts, including day-to-day account management and issues resolution, providing exemplary customer service
• Develop and execute strategies to grow revenue, client satisfaction, development, and retention
• Monitor and manage assigned activities to ensure timely delivery of high-quality products and services within budget
• Oversee financial aspects of client relationships, including compliance to contract/agreements, statements of work, purchase orders, invoices, and receivables
• Develop and defend client statements of work (SOW)/scope details and strategic/creative briefs; review major deliverables
• Oversee forecasting and reporting for assigned client accounts and ensure compliance with timelines and budgets
• Manage, mentor, recruit, and develop assigned agency personnel; ensure team resourcing, prioritization, and productivity
• Lead new business development, RFPs, proposals, and cross-selling initiatives; monitor industry best practices
• Represent the organization in client presentations, congresses, and internal committees; facilitate communication between team members and clients

Associate Creative Director, Copy

Senior Director, Brand Strategy

Senior Account Director

Art Director

Vice President, Account Services