Synchrony Group, LLC

Art Director

• Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences
• Develop original content for deliverables across digital and print media (e.g., product brochures, emails, social media)
• Establish and maintain close partnerships with Creative personnel leads to help establish the creative vision
• Engage with clients to understand their brand(s), key messages, and creative vision; explore and develop innovative ideas
• Demonstrate a firm understanding of the therapeutic areas, target audiences, and strategy for various products
• Ensure high quality and degree of accuracy with thorough referencing and annotation of all materials
• Incorporate internal and client feedback, comments, and changes to manuscripts and layouts while maintaining the integrity and purpose of the material
• Work with Editorial and Medical content leads to facilitate and ensure maintenance of up-to-date style guides and core claims documents
• Present work and provide rationale in internal and client content and creative reviews or meetings
• Manage resourcing and workflow for copy development; work closely with Project Management and Account Services to actively manage resourcing needs

Associate Creative Director, Copy

Project Manager

• Plans, executes, and finalizes projects according to strict deadlines and within budget
• Defines and communicates project timelines, resources, and budget
• Oversees quality control throughout the project’s lifecycle
• Acquires resources and coordinates efforts of team members and third-party contractors
• Monitors team progress to identify potential delays
• Develops internal project status reports and conducts weekly team project review meetings
• Performs budget reconciliations at the completion of all projects

Senior Project Manager

Financial Planning and Analysis

• Serve as the lead strategic partner on assigned client accounts, guiding positioning, messaging, and brand expression
• Lead the development of brand strategy across the product lifecycle, from early positioning through launch and ongoing management
• Partner closely with Account, Creative, and Medical teams to ensure strategic alignment and excellence in execution
• Translate scientific and market insights into clear, motivating and actionable brand platforms and campaign strategies
• Collaborate on and shape briefs that enable strong, effective creative work
• Craft differentiated brand narratives that align with client objectives and resonate with target audiences, including HCPs, patients, and consumers
• Act as a trusted strategic advisor to clients across product launches, brand evolutions, and market-shaping initiatives
• Drive insight generation through market research, translating findings into actionable strategies across messages, channels and deliverables
• Collaborate with cross-functional leaders to establish pre-kickoff project plans and strategic guardrails
• Develop and apply brand planning tools and approaches, including positioning workshops, journey mapping, segmentation, insights mining, and competitive assessments
• Contribute to business development efforts, including pitches and proposals, as needed
• Proactively identify opportunities for brand growth and differentiation
• Foster strong client partnerships to mitigate issues and identify new business opportunities
• Mentor and grow strategic talent as the function expands
• Establish and evolve best practices, frameworks, and processes for brand planning
• Represent the agency with professionalism and sound judgment
• Actively contribute to a positive, collaborative work culture

Director, Strategic Planning

Account Manager

• Develop and execute strategies to grow revenue that meets and exceeds assigned objectives, including client development, retention, organic growth, and annual planning
• Ensure that existing client revenue goals are achieved
• Lead the development, presentation, and selling of high-quality deliverables
• Monitor industry and therapeutic area and best practices and advances to ensure that Synchrony and our clients are at the cutting edge or leading the field
• Partner with Medical to provide best-in-class strategy and strategically-aligned support
• Actively participate in client presentations, selling and defending the agency's point of view
• Support Account Services leadership in new business efforts with potential clients
• Support leadership in the creation and submission of RFPs, proposals (proposal writing is required), and pitch decks

Senior Account Manager

Medical Director

• Provide scientific direction, support, and leadership for all strategic and tactical communications activities for assigned therapeutic areas and products
• Develop clinical content for branded and unbranded promotional communications tactics and activities
• Effectively communicate complex medical and scientific concepts in a clear, engaging, audience-appropriate manner
• Ensure scientific integrity, accuracy, and clinical relevance of all materials
• Support projects toward development across multiple brands

Senior Medical Director

Vice President

• Establish and lead cross-functional teams in concept and execution of marketing activities
• Monitor and manage assigned activities to ensure timely delivery of the highest-quality products and services
• Foster and develop collaboration between departments
• Serve as primary client contact for assigned accounts
• Develop and nurture client relationships

Associate Creative Director, Copy

Senior Project Manager

Director, Strategic Planning

Senior Account Manager

Senior Medical Director

VP, Account Services