Senior Growth & Lifecycle Marketing Manager
SweatPals
Market Strategy & Growth Leader
Switzerland Global Enterprise
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $128,400 - $171,100 per year
Job Level
Senior
Tech Stack
Go
About the role
- Own the market definition of Grid Automation or Telecom Solutions within North America: market trends & size of market, competitive intel, customer adoption of key technologies, etc.
- Collaborate with Global Product Line to ensure North American definition is considered within Global roadmaps
- Create market demand for the solution in US & Canada, working cross-functionally with Marketing & Product Line to generate thought leadership material & marketing campaigns.
- Act as Solutions ambassador by speaking at tradeshows, schools, and other customer-facing events.
- Create the commercial strategy & attack plan to drive adoption of Grid Automation solutions at customers
- Define positioning of the solution considering facets like value proposition, differentiation, and customer use cases
- Define the Go-to-market plan and customer targets, including identification of new customers or partnerships to expand market access
- Define & own the Sales Playbook for the Solution, and deployment to sales team & channel partners
- Own Identification & Qualification of new customer opportunities for the Solution and work with Sales & Channels to approach.
- Support the progression of all Solution opportunities through the sales cycle, from Identification to Win
- Act as champion for the solution internally: drive excitement, education, & best practice sharing cross-functionally and throughout all GE Vernova’s business lines.
Requirements
- Bachelor's Degree in Power Engineering or other technical field, or equivalent work experience
- Minimum of 5 years of experience working with Utilities and/or Large Industrial customers on Automation & Control, Reliability, Telecom Infrastructure, or Power & Asset Management topics
- Minimum of 3 years experience in a commercial role (sales, account management, etc)
- Minimum of 5 years experience in business planning or strategy definition
Benefits
- Prescription drug, dental and vision coverage
- Saving account options (such as a Health Care Flexible Savings Account, Health Reimbursement Account, Limited Purpose Flexible Spending Account, and Dependent Care Flexible Spending Account)
- Employee assistance program
- Defined contribution 401(k) plan
- Employee life insurance
- Optional dependent life insurance
- Employee accidental death or dismemberment insurance coverage
- Short-disability
- Optional long-term disability
- Pre-tax transportation/commuter program
- Paid holidays
- Paid time off
- Parental leave
- A layoff plan for salaried employees
- Tuition refund program
- Use of CareLoop
- Adoption assistance
- Optional identity theft prevention insurance
- Optional personal legal assistance
- Optional personal excess liability insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market analysiscommercial strategysales playbook developmentcustomer qualificationgo-to-market planningthought leadership generationcompetitive intelligencecustomer adoption strategiesbusiness planningstrategy definition
Soft skills
collaborationcommunicationleadershipcross-functional teamworkcustomer engagementpresentation skillsexcitement drivingeducation sharingbest practice sharingambassadorship
Certifications
Bachelor's Degree in Power Engineeringequivalent work experience
