Market Strategy & Growth Leader
Switzerland Global Enterprise
Go
Senior Growth & Lifecycle Marketing Manager
SweatPals
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $90,000 - $120,000 per year
Job Level
Senior
About the role
- Own the end-to-end growth and lifecycle funnel - from first touch to repeat purchase
- Design and execute lifecycle campaigns (email, push, SMS, in-app) that drive activation, retention, and reactivation
- Build, test, and optimize paid and organic acquisition loops across Meta, TikTok, Google, and emerging channels
- Create automated, personalized journeys that guide users from first event → second → community regular
- Lead landing page optimization and experimentation to improve conversion rates and GMV per user
- Own SEO and GEO growth strategies, ensuring Sweatpals ranks and scales across new cities and fitness verticals
- Partner with product and design to develop growth-oriented features, referral loops, and onboarding flows
- Analyze performance data, identify bottlenecks, and prioritize experiments with the highest impact on retention and revenue
- Build internal dashboards and reporting systems for marketing performance, funnel efficiency, and lifecycle health
- Manage growth and lifecycle budgets - ensuring efficient spend and strong ROAS
- Collaborate closely with leadership on city-level and national growth strategies tied to company OKRs
- Mentor junior team members and contribute to an experimentation-driven, high-velocity culture
Requirements
- 5–8 years of experience in growth, lifecycle, or performance marketing, ideally in a high-growth consumer tech or marketplace environment
- Proven track record of driving measurable GMV, retention, or revenue growth
- Experience running multi-channel campaigns and building automated lifecycle journeys
- Strong understanding of analytics, experimentation, attribution, and performance reporting
- Hands-on experience with landing page optimization, SEO, and localized GEO growth strategies
- Experience with tools like Customer.io, Braze, GA4, Mixpanel, Amplitude, or HubSpot
Benefits
- Full medical, dental, and vision insurance
- Flexible PTO and remote-friendly policy
- Monthly fitness & wellness allowance
- Team workouts, IRL events, and early access to new Sweatpals tools
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
growth marketinglifecycle marketingperformance marketingmulti-channel campaignslanding page optimizationSEOGEO growth strategiesanalyticsexperimentationattribution
Soft skills
leadershipmentoringcollaborationcommunicationproblem-solvingdata analysisstrategic thinkingcreativityadaptabilityproject management
