Swank Motion Pictures, Inc.

Customer Success Manager

• Swank Motion Pictures, the world’s largest non‑theatrical distributor of studio‑licensed films, partners with major studios to deliver Hollywood content to schools, colleges, healthcare institutions, cruise lines, libraries, and other unique venues worldwide.
• As Swank modernizes its digital marketing ecosystem, we’re seeking a strategic, data‑driven Marketing Automation & CRM Strategist to elevate our email and CRM marketing programs. In this role, you’ll transform email into a high‑impact, revenue‑driving channel through advanced segmentation, lifecycle journey development, personalization, and continuous optimization. You’ll also serve as Swank’s in‑house Dynamics expert, maximizing platform capabilities, strengthening data integrity, and driving measurable gains in lead generation, pipeline progression, retention, and revenue.
• This highly cross‑functional position collaborates closely with marketing, sales, design, CRM, and digital teams to align messaging and targeting in support of company growth.
• **Responsibilities:**
• **Lifecycle & Automation Strategy**
• - Own Swank’s email and marketing automation strategy across all markets, designing and optimizing full-funnel lifecycle journeys (nurture, onboarding, engagement, cross-sell, renewal, reactivation)
• - Implement behavioral triggers, dynamic workflows, and lead scoring in partnership with sales and CRM teams
• - Identify and execute opportunities to automate manual processes and improve efficiency
• **CRM & Dynamics Platform Ownership**
• - Serve as the primary marketing owner of Dynamics marketing automation, maximizing platform capabilities for segmentation, personalization, and performance
• - Ensure accurate data flow, integration, and tracking in collaboration with CRM stakeholders
• - Establish governance and best practices for database segmentation, workflows, and internal expertise-building
• **Segmentation, Personalization & Data Quality**
• - Develop advanced segmentation strategies across markets, personas, and buying stages
• - Leverage dynamic content and personalization to increase engagement and conversions
• - Maintain data hygiene and continuously refine audience targeting with CRM and sales partners
• **Performance Measurement & Optimization**
• - Define and monitor email KPIs tied to pipeline, retention, and revenue goals
• - Analyze campaign performance, communicate insights, and adjust strategies to improve ROI
• - Lead a structured testing roadmap (subject lines, cadence, segmentation, content, send time)
• **Campaign Execution & Calendar Management**
• - Manage the cross-market email marketing calendar for customer and prospect communications
• - Oversee campaign development, scheduling, QA, launch, and mobile optimization
• - Maintain high standards for clarity, brand alignment, user experience, and cross-functional collaboration with copywriters, designers, and marketing teams
• **Content Strategy & Cross-Functional Alignment**
• - Guide copywriters and designers with clear messaging intent, content goals, and optimization insights
• - Align email messaging with product marketing, sales, and digital go‑to‑market strategies
• - Use performance data and user behavior to evolve content strategy and creative direction
• **Compliance & Best Practices**
• - Ensure all campaigns meet data protection regulations, deliverability standards, and industry best practices
• - Maintain list health, opt‑in integrity, and deliverability optimization while staying current on emerging trends and technologies

Marketing Automation, CRM Strategist

Payroll

• Oversee and process semi-monthly payroll using UKG Ready, ensuring accuracy, compliance, and timely wage payments
• Ensure compliance with wage laws, tax regulations, and company policies
• Manage garnishments, deductions, and tax withholdings
• Collaborate with Finance on payroll reporting, audits, and reconciliation
• Submit 401(k) uploads and compliance reports promptly
• Manage employee benefits programs, including health, dental, vision, life insurance, FSA, disability, wellness initiatives, and retirement plans
• Serve as the primary contact for benefits inquiries, enrollment, and claims resolution
• Partner with brokers and providers to assess, recommend, and implement cost-effective benefits
• Ensure compliance with ERISA, ACA, COBRA, FMLA, HIPAA, and other regulations
• Lead annual benefits open enrollment, including communication, system setup, and employee education
• Oversee new hire benefit enrollment, status changes, and terminations
• Conduct monthly audits to ensure benefit carrier accuracy and compliance
• Maintain and optimize the HRIS system (UKG Ready) for data integrity and efficiency
• Act as system administrator, troubleshooting issues, managing upgrades, and training HR team members
• Generate reports, dashboards, and analytics for HR and leadership decision-making
• Lead HRIS projects, including system enhancements, upgrades, and integrations
• Serve as the liaison between HR, IT, external vendors, and stakeholders
• Manage permissions, access, personalization, and data integrity for HRIS
• Provide HRIS technical support and conduct system audits for compliance
• Ensure compliance with federal, state, and local employment laws related to benefits, payroll, and HR technology
• Conduct quarterly audits of payroll, benefits, and HRIS data for accuracy
• Prepare reports and documentation for internal/external audits, payroll tax filings, and benefits compliance
• Provide salary reports to the Vice President of Human Resources and ensure regulatory compliance
• Oversee new hire orientation and onboarding
• Develop employee education programs on payroll, benefits enrollment, and HR system usage
• Resolve payroll, benefits, and HRIS-related inquiries professionally and efficiently
• Communicate policy updates and ensure employees understand compensation and benefits options
• Maintain employee files, including I-9 records and E-Verify processing
• Ensure proper document destruction per company guidelines
• Plan, assign, monitor, and evaluate HR projects to ensure successful completion
• Assist in developing and implementing company policies and procedures, communicating them effectively to employees

Benefits and Payroll Manager

Account Manager

• Build and maintain strong relationships with assigned college/university partners to drive program utilization, retention, and overall satisfaction
• Respond to customer inquiries within 24 hours and ensure timely, effective resolution of issues
• Provide regular program updates, including monthly movie selections, promotional materials, and new release information
• Support contract renewals in partnership with Sales leadership, ensuring full retention of assigned accounts
• Process customer orders accurately and efficiently, ensuring fulfillment within 5 business days
• Maintain and update CRM data with 100% accuracy on a monthly basis, ensuring reliable reporting and customer insights
• Set and achieve goals related to customer retention, satisfaction, operational efficiency, and revenue growth
• Identify and act on upsell and cross-sell opportunities to expand account value and support business growth
• Identify, recommend, and implement process improvements to enhance customer experience, order fulfillment, and operational efficiency (minimum of 2 annually)
• Adapt to evolving technologies, products, and processes, demonstrating a commitment to continuous improvement and learning
• Partner with Account Executives, Customer Relationship Managers, and internal teams to resolve customer needs and drive overall business success
• Contribute actively to team meetings and collaborative problem-solving efforts, fostering a positive and solution-oriented environment

Customer Support

• Serve as a point of contact for K-12 streaming customers, ensuring timely and professional communication
• Respond to inquiries and provide accurate solutions to account-related questions and platform navigation
• Support new customer onboarding by assisting with setup, content booking, renewal updates, and training resources
• Manage scheduled check-ins, surveys, and follow-up communications to ensure satisfaction
• Maintain and review account health reports to identify trends and address potential issues before they impact the customer experience
• Collaborate with internal teams to share insights that improve customer engagement and retention strategies

Marketing Automation, CRM Strategist

Benefits and Payroll Manager

Account Manager

Customer Support Specialist