SURI

Ads Copywriter, Freelance/Part Time

SURI

part-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Translate campaign propositions into best-in-class ads that can travel across multiple channels
  • Write standout scripts for video campaigns across TV, YouTube, and paid social
  • Develop concepts, angles, and story frameworks for ads (not just final copy delivery)
  • Create channel-native work that fits the platform while maintaining brand polish
  • Write short-form, high-impact copy for statics, outdoor, and punchy cutdowns
  • Work closely with creative, growth, and production teams to bring campaigns to life
  • Build creative iterations based on performance data, without losing craft or originality
  • Maintain a consistently premium tone and emotional resonance across formats

Requirements

  • A strong storyteller with proven scriptwriting craft
  • Experience writing for polished, brand-led video placements (TV / YouTube style work)
  • Ability to adapt the same core idea into multiple lengths and formats (6s → 30s+)
  • A sharp short-form writer who can land a single line that does all the work
  • Strong grasp of advertising fundamentals, and how creative impacts results
  • Comfortable shaping ideas early — positioning, hooks, tone, and narrative structure
  • Taste level: you care deeply about writing that feels premium and original, not formulaic
Benefits
  • Central London offices- based in London Bridge; a stone’s throw from Borough Market
  • Monthly social events
  • Hybrid working - up to 2 days working from home each week
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
scriptwritingcopywritingstorytellingadvertising fundamentalsvideo productionshort-form writingcreative iterationnarrative structurebrand-led contentperformance data analysis
Soft Skills
creativitycollaborationadaptabilityattention to detailtaste levelemotional resonanceoriginalitycommunicationpositioninghook development