SURI

Sales

• Build and optimise our B2B demand engine (lead → nurture → conversion)
• Turn events into measurable pipeline and partnerships
• Grow a high-value community of dental professionals
• Strengthen SURI’s performance credibility within the profession
• Drive meaningful B2B revenue growth
• You’ll sit at the intersection of brand, growth and partnerships — with clear commercial accountability.
• 1. Build the B2B Demand Engine
• Develop SURI’s professional marketing strategy — from digital content to in-practice assets and CPD-style educational materials
• Build simple but effective CRM-led ABM style lead generation campaigns
• Ensure all professional marketing follows regulatory, ethical, and claims-compliance requirements
• Create compliant, evidence-based professional materials
• Turn interest into trackable revenue contribution
• You’re responsible for pipeline, not just activity.
• 2. Drive Event-Led Revenue Growth
• Plan SURI’s presence & represent the brand at dental conferences, trade shows, and educational events to turn events into measurable pipeline and partnership opportunities
• Coordinate sampling, product-education, and in-practice trials
• Manage ambassador or early-adopter programmes for dental professionals
• Build relationships with KOLs, dental educators, practice groups, and influencers
• No vanity metrics. Real outcomes.
• 3. Build a Values-Aligned Professional Community
• Grow a meaningful, engaged dental community
• Launch roundtables, webinars and peer forums
• Capture insights that strengthen our product and messaging
• Turn engagement into advocacy and partnership
• We’re not building noise. We’re building authority.
• Success Metrics
• B2B marketing-sourced pipeline (£)
• B2B revenue growth
• Event ROI; lead gen, partners secured
• Partnership revenue contribution
• Brand recognition in the dental professional space
• Growth of engaged professional community
• Positive brand perception within the dental profession

Dental Sales Lead

Copywriter

• Translate campaign propositions into best-in-class ads that can travel across multiple channels
• Write standout scripts for video campaigns across TV, YouTube, and paid social
• Develop concepts, angles, and story frameworks for ads (not just final copy delivery)
• Create channel-native work that fits the platform while maintaining brand polish
• Write short-form, high-impact copy for statics, outdoor, and punchy cutdowns
• Work closely with creative, growth, and production teams to bring campaigns to life
• Build creative iterations based on performance data, without losing craft or originality
• Maintain a consistently premium tone and emotional resonance across formats

Ads Copywriter, Freelance/Part Time

Influencer Marketing

• Build and maintain strong relationships with influencers, agents, and other key stakeholders
• Identify and lock in influencer talent, negotiating fees and contract terms
• Managing individual monthly budget, achieving revenue and spend targets to grow the influencer channel
• Scale long-term partnerships, establishing an ambassador network for stronger ROI
• Manage influencer-generated content for cross-functional use across SURI’s social media channels, website, and paid media channels
• Brief, execute and oversee influencer campaigns from inception to completion
• Maintain overall influencer calendar, ensuring monthly budgets and KPIs are met
• Track and report on programme & talent performance, leveraging insights for strategy iteration

Senior Performance Influencer Executive

Operations

• - Define and execute a 12–36 month global operations strategy, building the capabilities and organisational structure required for scale.
• - Own SURI’s end-to-end supply chain architecture, including network design, capacity planning, resilience planning, and cost optimisation.
• - Lead the roadmap for systems implementation (ERP: NetSuite /WMS/IBP tools), ensuring robust, real-time data and automation across the function.
• - Drive operational excellence and continuous improvement, ensuring processes are efficient, resilient and ready for international expansion.
• - Own the global demand, supply, and inventory strategy, ensuring 80%+ forecast accuracy and 99%+ SKU availability across markets.
• - Establish planning frameworks and governance for IBP/S&OP, ensuring alignment with Commercial, Finance, Growth, and Marketing.
• - Build risk models, capacity buffers and safety stock strategies that support new product launches, international scaling and commercial growth.
• - Drive engagement with Commercial, Growth and Marketing to ensure every launch and promo is backed by rock-solid availability. Where issues exist, mitigate and communicate.
• - Lead commercial negotiations and strategic partnerships across manufacturers, co-packers, 3PLs, packaging suppliers and logistics partners.
• - Own procurement strategy, supplier performance, contract governance and supplier consolidation to improve cost efficiency and resilience.
• - Champion strong quality, compliance, and product lifecycle operations to support innovation and international regulatory readiness.
• - Responsible for overseeing global environmental framework, accreditations and industry standards.
• - Integrate sustainability and circularity into every business decision, from product lifecycle planning to packaging and logistics.
• - Own sustainability metrics, operational ESG reporting, certification readiness and impact-reduction initiatives across the supply chain.
• - Ensure sustainability considerations support operational efficiency and margin improvement.
• - Own the post-purchase and fulfilment experience, ensuring fast, reliable and delightfully branded delivery across all markets.
• - Protect and enhance our industry-leading Trustpilot and CSAT scores through structural improvements, root-cause analysis and proactive CX design.
• - Develop a scalable customer experience strategy that supports multi-market growth and operational excellence.
• - Build, lead and develop a high-performing, multi-disciplinary operations organisation.
• - Create career pathways, succession plans, and a culture of accountability, ownership and excellence.
• - Act as a strategic partner to the COO and Executive Team, influencing company-wide planning and long-term decision-making.

Operations Director

Marketing

• Omnichannel campaign alignment
• Work with Brand on seasonal campaigns and new product launches, ensuring retail shopper journey is factored into wider strategy, translating campaign propositions into best-in-class trade marketing plans and managing implementation. Attend Brand and Creative meetings weekly
• Ensure the retail shopper journey is factored into wider Brand campaigns - Create and manage briefs to Creative for all retail touchpoints—from digital banners to in-store displays
• Work with each retailer to process and upload approved digital and physical assets
• Project manage in-store and online features from concept to installation in partnership with agency and internal resources
• Align with Commercial management on concepts that are needed in the conceptual phase for retail pitches
• Brief agencies and internal teams on requirements for merchandising concepts
• Provide rational for the designs and concepts, taking instruction from account managers regarding requirements on position, size and shape
• Attend JBP meetings with Retailers and action Retail Marketing related outcomes
• Once approved by Retailers, run the project to completion with agencies for production and installation
• Run ‘Brand Days’ with each retailer partner to take buying team through the creative vision for the brand and how this is translating to their in-store and online SURI campaigns
• Take ownership of the relationship with Retail Media (Roundel, BMG, Walmart Connect) to deploy digital and physical activations
• Take the monthly budget for trade marketing and identify appropriate areas to invest in Retail Media
• Work with account managers to analyse the performance of Retail Media activities to ensure they are delivering on CM3 expectations
• Work with Growth team to identify efficiencies in spend including adapting messaging and imagery. Be responsible for the harmony across channels where appropriate
• Build copy with Brand that is relevant to the appropriate retail partner
• Report on Retail Marketing campaigns and present future calendar to the wider business
• Share results; Where did we win? What did we learn? What will change in each retailer going forward?
• Provide commentary for the reasons behind the ROI on each activity, pulling together information from account managers, category managers and brand managers
• Work closely with Category Manager on understanding panel data by retailer. Where we can adapt our messaging and overall strategy? Managed alongside the Head of Commercial
• Category manager will share movements in shopper behaviours in each retailer, as well as they demographic of shopper that we are attracting
• Retail Marketing will align these insights with the type of media we are investing in and the message it portrays
• Attend conferences and build up a network to remain at the forefront of Retail Marketing trends
• Attend Retail Media Summit 2026
• Attend Zeal Festival 2026
• Attend Cannes Lions (Retail Media Summit) 2026

Dental Sales Lead

Ads Copywriter, Freelance/Part Time

Senior Performance Influencer Executive

Operations Director

Retail Marketing Manager