SURI

Influencer Marketing

• - Identify and lock in talent, negotiating fees and contract terms
• - Build and maintain strong relationships with influencers, agents, and other key stakeholders
• - Scale long-term partnerships, establishing an ambassador network for stronger ROI
• - Manage influencer-generated content for cross-functional use across SURI’s social media channels, website, and paid media channels
• - Brief, execute and oversee influencer campaigns from inception to completion
• - Maintain overall influencer calendar, ensuring monthly budgets and KPIs are met
• - Track and report on programme & talent performance, leveraging insights for strategy iteration

Influencer Executive

Customer Success Manager

• Own and scale SURI’s retention marketing strategy, driving repeat revenue via email, SMS, CRM, CRO and offline channels.
• Develop, optimize, and A/B test automated email flows (welcome series, replenishment, churn prevention, post-purchase, etc.) to maximize conversion and LTV.
• Launch high-converting email campaigns to increase customer engagement, repeat purchases, and subscription growth.
• Improve subscription retention by reducing churn, increasing upsell opportunities, and enhancing the customer experience.
• Work with our digital product team to build best in class site flows that unlock retention and repeat revenue opportunities.
• Use customer insights and data to create hyper-personalized retention strategies that improve engagement and repeat revenue.
• Segment and target customers based on behavioral data, purchase history, and engagement levels.
• Own reporting and analytics, tracking key retention KPIs and implementing data-driven improvements.
• Stay on top of industry trends and best practices in DTC retention marketing, bringing fresh ideas to the table.

CRM & Retention Lead

Financial Planning and Analysis

• Own the transactional postings in Xero to ensure accurate and timely financial information
• Process supplier (AP) and customer (AR) invoices, employee expenses, and corporate credit card receipts in a timely and accurate manner
• Reconcile bank transactions within the accounting system (Xero)
• Respond to supplier queries from the accounts inbox
• Prepare the VAT returns
• Prepare multi-currency payment runs
• Assist the Finance Manager with month-end processes and balance sheet reconciliations
• Liaise with the wider team to ensure invoice approvals and to answer any of their queries
• Support with other ad hoc analysis

Influencer Executive

CRM & Retention Lead

Senior Finance Assistant