SURI

Sales

• Build and optimise our B2B demand engine (lead → nurture → conversion)
• Turn events into measurable pipeline and partnerships
• Grow a high-value community of dental professionals
• Strengthen SURI’s performance credibility within the profession
• Drive meaningful B2B revenue growth
• You’ll sit at the intersection of brand, growth and partnerships — with clear commercial accountability.
• 1. Build the B2B Demand Engine
• Develop SURI’s professional marketing strategy — from digital content to in-practice assets and CPD-style educational materials
• Build simple but effective CRM-led ABM style lead generation campaigns
• Ensure all professional marketing follows regulatory, ethical, and claims-compliance requirements
• Create compliant, evidence-based professional materials
• Turn interest into trackable revenue contribution
• You’re responsible for pipeline, not just activity.
• 2. Drive Event-Led Revenue Growth
• Plan SURI’s presence & represent the brand at dental conferences, trade shows, and educational events to turn events into measurable pipeline and partnership opportunities
• Coordinate sampling, product-education, and in-practice trials
• Manage ambassador or early-adopter programmes for dental professionals
• Build relationships with KOLs, dental educators, practice groups, and influencers
• No vanity metrics. Real outcomes.
• 3. Build a Values-Aligned Professional Community
• Grow a meaningful, engaged dental community
• Launch roundtables, webinars and peer forums
• Capture insights that strengthen our product and messaging
• Turn engagement into advocacy and partnership
• We’re not building noise. We’re building authority.
• Success Metrics
• B2B marketing-sourced pipeline (£)
• B2B revenue growth
• Event ROI; lead gen, partners secured
• Partnership revenue contribution
• Brand recognition in the dental professional space
• Growth of engaged professional community
• Positive brand perception within the dental profession

Dental Sales Lead

Copywriter

• Translate campaign propositions into best-in-class ads that can travel across multiple channels
• Write standout scripts for video campaigns across TV, YouTube, and paid social
• Develop concepts, angles, and story frameworks for ads (not just final copy delivery)
• Create channel-native work that fits the platform while maintaining brand polish
• Write short-form, high-impact copy for statics, outdoor, and punchy cutdowns
• Work closely with creative, growth, and production teams to bring campaigns to life
• Build creative iterations based on performance data, without losing craft or originality
• Maintain a consistently premium tone and emotional resonance across formats

Ads Copywriter, Freelance/Part Time

Influencer Marketing

• Build and maintain strong relationships with influencers, agents, and other key stakeholders
• Identify and lock in influencer talent, negotiating fees and contract terms
• Managing individual monthly budget, achieving revenue and spend targets to grow the influencer channel
• Scale long-term partnerships, establishing an ambassador network for stronger ROI
• Manage influencer-generated content for cross-functional use across SURI’s social media channels, website, and paid media channels
• Brief, execute and oversee influencer campaigns from inception to completion
• Maintain overall influencer calendar, ensuring monthly budgets and KPIs are met
• Track and report on programme & talent performance, leveraging insights for strategy iteration

Dental Sales Lead

Ads Copywriter, Freelance/Part Time

Senior Performance Influencer Executive