Superside

Freelance Conceptual Copywriter

Superside

contract

Posted on:

Location Type: Remote

Location: Colombia

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About the role

  • Develop concept-driven copy and campaign ideas across digital advertising, landing pages, email, and social channels.
  • Translate complex or technical concepts into clear, engaging messaging for enterprise audiences.
  • Write both short-form and long-form copy tailored to different stages of the marketing funnel.
  • Collaborate with designers, strategists, and creative teams to bring ideas to life across formats.
  • Contribute to messaging frameworks for campaigns, product launches, and marketing initiatives.
  • Support creative presentations and help shape 360° campaign concepts.
  • Iterate on copy based on feedback, testing, and performance insights.
  • Adapt tone, messaging, and storytelling to different brands, industries, and audiences.

Requirements

  • Proven experience in conceptual copywriting, ideally within advertising, branding, or creative agencies.
  • A strong portfolio showcasing campaign thinking and digital execution across formats.
  • Ability to turn strategic insights and briefs into clear, compelling creative ideas.
  • Experience writing for performance channels such as paid social, email, and landing pages.
  • Strong understanding of full-funnel messaging and customer journeys.
  • Experience collaborating with designers and cross-functional creative teams.
  • Excellent English writing skills with a strong sense of tone, clarity, and storytelling.
  • Ability to manage multiple projects in fast-paced, remote environments.
  • Interest in or familiarity with AI tools for ideation or drafting is a plus.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
conceptual copywritingdigital advertisingcampaign thinkingperformance writingfull-funnel messagingcustomer journeysstorytellingcopy iterationmessaging frameworkscreative presentations
Soft Skills
collaborationproject managementadaptabilityclaritytone awarenessengagementcreativityfeedback incorporationstrategic thinkingtime management