SuperProcure

Product Marketing Manager

SuperProcure

full-time

Posted on:

Location Type: Remote

Location: India

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Salary

💰 ₹2,000,000 - ₹2,200,000 per year

About the role

  • Own product positioning and messaging across ICPs, industries, and buyer personas—ensuring clarity, consistency, and differentiation.
  • Lead GTM strategy for new features and products, partnering with Product, Sales, and Marketing to drive adoption and revenue impact.
  • Enable Sales and Customer Success with sharp narratives, pitch decks, battlecards, and objection-handling tools tied to real customer value.
  • Own competitive intelligence, translating market and competitor insights into clear win themes and positioning guidance.
  • Drive adoption and expansion by defining value-based use cases, success stories, and upgrade narratives for existing customers.
  • Partner with Digital Marketing to translate positioning into campaigns that generate high-quality demand and pipeline.
  • Work closely with Product teams to shape roadmap communication and ensure market feedback informs product decisions.
  • Measure and optimize GTM effectiveness, using data on adoption, win/loss, and customer feedback to refine messaging.

Requirements

  • 4–6 years in Product Marketing or GTM roles
  • Strong experience in B2B SaaS, preferably enterprise or vertical SaaS
  • Proven expertise in product positioning, messaging, and GTM execution
  • Strong understanding of buyer personas, ICP segmentation, and value selling
  • Ability to translate complex products into simple, compelling narratives
  • Experience supporting Sales in competitive, high-consideration deals
  • Comfort working cross-functionally with Product, Sales, and Marketing
Benefits
  • Competitive salary
  • Professional development opportunities
  • Flexible working hours
  • Paid time off

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product positioningmessagingGTM strategycompetitive intelligencevalue-based use casessuccess storiesupgrade narrativesbuyer personasICP segmentationvalue selling
Soft skills
communicationcollaborationnarrative developmentobjection handlingcross-functional teamworkdata analysiscustomer feedback interpretationstorytellingstrategic thinkingadaptability