Superlogic

Chief Marketing Officer

• - Develop and execute a comprehensive marketing strategy that positions Spree as the premier rewards infrastructure solution in the Web3 space
• - Develop and evolve Spree’s brand narrative to ensure consistent messaging across channels, and drive trust with both institutional partners and retail users
• - Establish marketing KPIs and build data-driven frameworks to measure impact, iterate on strategies, and demonstrate ROI
• - Foster a culture of experimentation, ownership, and creative excellence
• - Create data-driven strategies and feedback loops driving marketing insights that help inform product development and bolster product-market fit
• - Design and execute co-marketing campaigns with our Rewards Infrastructure Clients that drive Community Engagement, Total Value Locked, and End-User growth
• - Represent the company as a thought leader at industry events and in media, podcasts, and industry events
• - Build and nurture a passionate community of advocates, developers, and users who champion our platform
• - Own and Develop our content strategy across all channels, balancing educational content, product updates, and culture-relevant messaging
• - Ensure our social presence reflects both technical credibility and cultural fluency in the crypto space

Director of Marketing

Operations

• Develop and execute operational strategies that drive Bookit.com's rapid growth across travel, experiences, retail, and payments verticals
• Partner with executive leadership to align operational initiatives with company objectives and growth targets, ensuring efficiency and cost optimization
• Support the CEO and Executive Team in serving our B2B2C brand clients and developing foundational partnerships across the travel and experiential industries
• Serve as primary liaison between Bookit.com leadership and its founding partners, (ONE Company, Starboard, Superlogic and affiliates)
• Collaborate closely with our Product, Technology, Marketing, and Finance teams to optimize the Bookit.com platform for our brand clients and ensure a seamless end-to-end customer experience for our end users
• Oversee the Customer Service team, ensuring reliable 24/7 support
• Develop business continuity plans in the event of travel disruptions, or other unforeseen events
• Oversee hiring, company goal setting, and personnel evaluation/development
• Foster a culture of continuous improvement, accountability, and data-driven decision-making
• Define and track key operational metrics to measure performance and outcomes
• Stay ahead of industry trends, emerging technologies, and best practices in travel operations, e-commerce fulfillment, and experiential services
• Execute with minimal oversight, navigating complex challenges from concept to completion

Senior Vice President of Operations

• Craft the integrated marketing strategy for Bookit, spanning B2B2C white-label partnerships with enterprise clients and direct-to-consumer (D2C) membership growth on the Bookit.com platform.
• Translate business objectives into quarterly marketing plans that align with company performance targets spanning customer acquisition, engagement, and retention.
• Build, mentor, and scale a high-performing marketing team encompassing growth, brand, and content.
• Lead annual planning, forecasting, and budget management for marketing functions.
• Own the "commitment curve," managing data-driven marketing strategies that improve CAC/LTV ratios and member engagement for our B2B2C brand clients as well as on the Bookit.com direct to consumer platform.
• "Test two pick one" approach: partner with data and product teams to optimize platform and campaign performance through A/B testing and analytics.
• Oversee paid and organic customer acquisition across channels to drive users to the Bookit.com platform.
• Develop reporting frameworks for ongoing performance visibility across the organization; advise Product team on data dashboard iteration and improvements.
• Develop and refine Bookit.com’s brand positioning (both B2B and D2C), messaging, and creative strategy.
• Manage the Director of Content Marketing and partner with other Bookit creative staff to execute compelling brand storytelling, drive platform editorial strategy, and implement SEO and AI search-optimized content initiatives.
• Oversee public relations (via an outside agency)
• Ensure that all customer touchpoints reflect a consistent, elevated brand experience aligned with Bookit’s appeal.
• Collaborate with Sales, Experience, and Product teams to support B2B enterprise client integrations, Bookit product/feature launches, and other company activations.
• Lead co-marketing and promotional initiatives with partner brands and platforms and influencers.
• Work with Finance and Operations to forecast marketing ROI and manage spend efficiently.

Director of Marketing

Senior Vice President of Operations

Senior Vice President of Marketing