Superduper.io

Growth Marketing

• Identify, build, and scale acquisition channels, including influencers / creators, affiliates, SEO / organic search, community platforms (eg. Telegram, Discord, Reddit)
• Continuously explore and test new growth opportunities across emerging channels
• Develop a more efficient approach to influencer marketing, identifying undervalued creators and performance-driven partnerships
• Structure deals focused on ROI, not vanity metrics, and test alternative models, including micro-influencers and performance-based partnerships
• Run rapid tests across channels, creatives, and messaging, measuring and optimizing for CAC, LTV, and payback period
• Track and report on performance across all acquisition channels, building a clear view of channel-level ROI and player quality by source

Growth Marketing Manager – Acquisition, Channels

Customer Success Manager

• Own lifecycle marketing across email, SMS, and in-platform messaging
• Design player journeys: Onboarding and activation (FTD into repeat deposit), Retention and reactivation, Churn prevention
• Develop campaign concepts that drive engagement and revenue, not just sends
• Partner with Casino and Sportsbook teams to turn product features, events, and releases into compelling campaigns
• Translate games, promotions, and platform features into clear player-facing value propositions
• Define hypotheses for all campaigns > what are we testing and why?
• Forecast expected outcomes (conversion, retention, NGR impact)
• Run A/B tests across offers, messaging, segmentation, timing
• Continuously iterate based on results
• Own performance of lifecycle campaigns: Conversion rates, Retention (D7, D14, D30), NGR / LTV impact
• Analyze results and translate into clear insights and next actions
• Identify high-potential players and emerging VIPs within the retail base
• Define player segments based on behavior, value, and lifecycle stage
• Drive personalized experiences that maximize engagement and profitability
• Build and deploy CRM campaigns directly within platforms (email, SMS, in-product messaging)
• Own campaign QA, scheduling, and launch
• Ensure campaigns are executed accurately and on time

Growth Marketing Manager – Acquisition, Channels

CRM Manager – Lifecycle Growth