Superduper.io

CRM Manager – Lifecycle Growth

Superduper.io

full-time

Posted on:

Location Type: Remote

Location: United States

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Tech Stack

SQL

About the role

  • Own lifecycle marketing across email, SMS, and in-platform messaging
  • Design player journeys: Onboarding and activation (FTD into repeat deposit), Retention and reactivation, Churn prevention
  • Develop campaign concepts that drive engagement and revenue, not just sends
  • Partner with Casino and Sportsbook teams to turn product features, events, and releases into compelling campaigns
  • Translate games, promotions, and platform features into clear player-facing value propositions
  • Define hypotheses for all campaigns > what are we testing and why?
  • Forecast expected outcomes (conversion, retention, NGR impact)
  • Run A/B tests across offers, messaging, segmentation, timing
  • Continuously iterate based on results
  • Own performance of lifecycle campaigns: Conversion rates, Retention (D7, D14, D30), NGR / LTV impact
  • Analyze results and translate into clear insights and next actions
  • Identify high-potential players and emerging VIPs within the retail base
  • Define player segments based on behavior, value, and lifecycle stage
  • Drive personalized experiences that maximize engagement and profitability
  • Build and deploy CRM campaigns directly within platforms (email, SMS, in-product messaging)
  • Own campaign QA, scheduling, and launch
  • Ensure campaigns are executed accurately and on time

Requirements

  • 4–7 years in CRM, lifecycle, or growth marketing
  • Experience in iGaming, crypto, gaming, or high-frequency consumer platforms preferred
  • Proven track record of running experiments and driving measurable outcomes
  • Strong analytical mindset (comfortable with data, Excel/Sheets required; SQL a plus)
  • Ability to connect product features to marketing campaigns
  • Strong understanding of customer lifecycle and retention mechanics
  • Experience with CRM platforms (e.g., Smartico, Optimove, FastTrack, Braze, etc.)
Benefits
  • Health insurance
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingA/B testingcampaign analysisdata analysiscustomer segmentationconversion rate optimizationretention strategiesforecastingCRM campaign managementhypothesis definition
Soft Skills
analytical mindsetcommunicationcollaborationproblem-solvingcreativityattention to detailadaptabilitystrategic thinkingtime managementinsight generation