Brand Manager, Digital Marketing
Suntory Global Spirits
full-time
Posted on:
Location Type: Office
Location: New York City • New York • United States
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Salary
💰 $120,000 - $130,000 per year
About the role
- Oversee the Brand/Digital Content Planning and Global Campaign Activation, formalizing strategies to enhance consumer engagement.
- Evolve and integrate digital initiatives into Brand Experience Playbooks and Campaign/Activation Toolkits, ensuring a seamless consumer journey.
- Collaborate closely with key markets to understand digital job-to-be-done (JTBD) and adapt our digital ecosystem to meet specific market requirements.
- Identify and implement best practices across markets, creating practical use cases to enhance our digital strategies.
- Expand responsibilities to include the strategic direction of global digital footprint and consumer experience (CX).
- Guide local markets in executing specific localized assets, ensuring they can adapt master assets produced at the global level.
- Formalize strategies for Media Strategy & Partnerships, focusing on how the House of Suntory shows up across paid media globally.
- Develop and implement activation guidance for paid media, maximizing content utilization.
- Transition responsibilities towards direct-to-consumer (D2C) initiatives, focusing on data-based personalization within member experiences.
- Liaise with the DMS team to integrate eCommerce evolution into the House of Suntory as new tools and best practices emerge.
- Partner with the Consumer Insights lead to map the consumer journey, leveraging insights to optimize digital experiences across all consumer touchpoints.
- Strategic oversight and management of the brand's social channels in collaboration with brand managers.
Requirements
- Proven experience in brand management, digital marketing, or consumer experience roles.
- Strong understanding of digital strategies and their implementation within a global context.
- Excellent communication skills and the ability to collaborate with diverse teams across regions.
- Analytical mindset with a focus on data-driven decision-making.
Benefits
- annual bonus
- 401K match
- profit sharing
- medical and wellness benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingbrand managementconsumer experiencedata-driven decision-makingmedia strategyeCommercedigital strategiesactivation guidanceconsumer insightsdigital initiatives
Soft Skills
communicationcollaborationanalytical mindset