Suntory Global Spirits

Senior Director, US Brands

Suntory Global Spirits

full-time

Posted on:

Location Type: Office

Location: New York City • New York • United States

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Salary

💰 $220,000 - $265,000 per year

Job Level

Senior

About the role

  • Lead development, deployment, and financial delivery of Annual Operating Plan across the Jim Beam portfolio
  • Lead the US Jim Beam portfolio strategy (JBTDs, strategic imperatives)
  • Lead performance management, evaluation, diagnosis, and associated action planning
  • Lead identification and evaluation of risks/ opportunities through S&OP
  • Accountable for raising any above-threshold variations to plan
  • Partner with Field Marketing, business intelligence, and Commercial Marketing to maximize BI effectiveness, address gaps in planning, and support delivery of commercial P&L.
  • Develop & align on gap fill programs when there is a void in national programming or commercial timelines can’t be met
  • Determine budget allocation at GBU level, owning GBU brand budget broken out by market
  • Serve as “first point of contact” for the Global Brand House Managing Director for all US portfolio needs / question areas related to Jim Beam
  • Lead the in-market execution of new product launches partnering with commercial marketing to plan and execute retail programs; provide support for future pipeline development partnering with innovation and global brand house team to ensure proper insights, ideation, positioning and subsequent transition to brand team for launching; partner with insights and commercial teams to ensure KPIs for success are defined and tracked
  • Lead U.S. wide programming and experience development, including: Define and develop end-to-end national programs for brands, including strategic oversight of brand media planning and execution (w/support from Media planning team)
  • Core market leader as consult/partner on Creative Review Team (CRT) in development of Global Experience Blueprint
  • National alignment with key national customers both in-store, eCommerce, and Third Party (3Ps)
  • Build robust programming that drives portfolio growth and works both nationally and at a local level
  • Build and develop national and local sponsorship strategy
  • Spend time in the market/s and consistently seek feedback from Field Marketing, Distributor, and Consumer to gain understanding of needs, trends, customer expectations and the competitive landscape
  • Ensure timely communication flow to the Field Marketing team, and commercial marketing teams around important marketing updates
  • Ensure consistent and cohesive asset development process: Manage iterative process of where and who is defining / developing assets between Global Brand House and North America Marketing
  • Own agency relationships needed to facilitate adaptation and/or execution of local or portfolio asset and program needs
  • Provide detailed marketing briefs to Commercial Marketing team to ensure delivery of all portfolio assets through the buy
  • Define U.S. portfolio insights learning agenda for Jim Beam in conjunction with global insights and dedicated insights resource
  • Partner with Consumer Connections team to help define the US social strategy and content requirements working with the Global Brand House
  • Plans and directs performance of 4-5 reports: motivates employees, assists in goal setting, provides development opportunities and performance feedback, addresses issues and resolves problems.
  • Creates a high-performance culture that instills integrity, creativity, teamwork, insight and excellence throughout the marketing organization.

Requirements

  • 14+ years of consumer marketing experience with premium, luxury goods, packaged goods or services
  • Experience leading a large, iconic priority brand in a local market within a matrixed organization and a large brand budget
  • MBA preferred
  • Proven ability to execute flawlessly on brand/marketing projects that align with the overall Brand strategy
  • Strong understanding of how to build brands that intersect with culturally relevant moments and touchpoints for today’s modern consumer
  • Understanding/experience in building brands that intersect with and move at the pace of culture
  • Self-starter with an ability to manage through ambiguity and transformation in a new strategic role within the organization
  • Experience in repositioning of brands locally
  • Demonstrated experience in working across and up, within the organization, gaining credibility amongst peers, managers and other commercial leadership
  • Strong collaborator across teams and functions
  • Proven ability to analyze and diagnose brand and market performance
  • Experience working in or with commercial sales or field marketing is a plus
  • Multicultural marketing experience is a plus
  • Experience with beverage alcohol industry and/or three-tiered distribution system a plus (soft drinks, beer, and other wholesale-distributed products)
  • Flawless communication skills in writing, meetings, and presentations
  • Demonstrated personal characteristics to be brand evangelist to local teams
  • Experience directing and managing multiple agency partners is preferred
  • Prior people management experience is required.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
consumer marketingbrand strategyperformance managementbudget allocationproduct launchprogram developmentmarket analysisKPI trackingagency managementsponsorship strategy
Soft Skills
leadershipcollaborationcommunicationproblem-solvingcreativityteamworkmotivationgoal settingadaptabilityinsight
Certifications
MBA