Sumitomo Rubber do Brasil

Business Intelligence Analyst

• Consolidate and analyze data from social media, paid media, and e‑commerce to identify insights and areas for improvement, supporting strategic decision-making.
• Report on sales campaign results and prepare periodic management reports to ensure monitoring of key performance indicators.
• Prepare executive and strategic presentations, translating data and results into clear, concise information for internal teams and stakeholders.
• Serve as the focal point for the implementation and monitoring of marketing projects, coordinating timelines, requests, and deliverables.
• Act as the technical interface with the e‑commerce agency, directing ongoing support requests and overseeing CRO (Conversion Rate Optimization) initiatives and tests, focusing on improving user experience and increasing sales.
• Manage marketplace operations, including product listings, image updates, pricing, inventory control, and campaign monitoring, ensuring channel usability and performance.
• Support distributors and monitor digital channel performance metrics such as sales, conversion rate, and average order value (AOV) through reports and dashboards.
• Serve as the point of contact with the performance agency, ensuring the quality, consistency, and continuous improvement of media campaigns.
• Oversee the planning, execution, and optimization of paid media campaigns (Google Ads, Meta Ads, TikTok Ads, and programmatic media), ensuring optimal investment allocation with a focus on ROI and attribution models.
• Continuously monitor the conversion funnel, proposing strategic actions and investments to maximize acquisition of qualified leads and business results.

Marketing Analyst – Business Intelligence

Pricing Analyst

• Manage and resolve complex issues related to orders, billing, credit and logistics with Distributors, acting as the focal point for critical cases;
• Optimize order entry in the system by identifying and implementing process improvements to increase efficiency and reduce errors;
• Develop and maintain a strategic commercial relationship with Distributors, anticipating their needs and ensuring smooth coordination with internal teams at SRB;
• Prepare and maintain in-depth reports and analyses on order performance, inventory and service levels, providing strategic insights for commercial management;
• Actively participate in defining and reviewing commercial policies, contributing perspectives on distributor and consumer relationships;
• Ensure product and price lists are kept up to date and communicate changes clearly and proactively to distributors.

Marketing Analyst – Business Intelligence

Commercial Analyst