Marketing Analyst – Business Intelligence

Sumitomo Rubber do Brasil

Marketing Analyst focusing on Business Intelligence at Dunlop Pneus, managing digital performance and data analysis. Collaborating with teams to improve business strategies and market insights.

Posted 7/8/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Consolidate and analyze data from social media, paid media, and e‑commerce to identify insights and areas for improvement, supporting strategic decision-making.
Report on sales campaign results and prepare periodic management reports to ensure monitoring of key performance indicators.
Prepare executive and strategic presentations, translating data and results into clear, concise information for internal teams and stakeholders.
Serve as the focal point for the implementation and monitoring of marketing projects, coordinating timelines, requests, and deliverables.
Act as the technical interface with the e‑commerce agency, directing ongoing support requests and overseeing CRO (Conversion Rate Optimization) initiatives and tests, focusing on improving user experience and increasing sales.
Manage marketplace operations, including product listings, image updates, pricing, inventory control, and campaign monitoring, ensuring channel usability and performance.
Support distributors and monitor digital channel performance metrics such as sales, conversion rate, and average order value (AOV) through reports and dashboards.
Serve as the point of contact with the performance agency, ensuring the quality, consistency, and continuous improvement of media campaigns.
Oversee the planning, execution, and optimization of paid media campaigns (Google Ads, Meta Ads, TikTok Ads, and programmatic media), ensuring optimal investment allocation with a focus on ROI and attribution models.
Continuously monitor the conversion funnel, proposing strategic actions and investments to maximize acquisition of qualified leads and business results.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, Engineering, Communications, or a related Technology/Data Analysis field.
Minimum 3–5 years of experience in digital marketing, performance media, or Business Intelligence.
Advanced English (reading, writing, and speaking).
Intermediate to advanced Excel (VLOOKUP/INDEX+MATCH, pivot tables, complex data merging/cross-tabulation).
Management of paid media campaigns (Google Ads, Meta Ads): planning, execution, and ROI-driven optimization.
Understanding of the conversion funnel and acquisition metrics (CPL, CAC, conversion rate, ROAS).
Experience with CRM/marketing automation platforms (preferably HubSpot): operation and report interpretation.
Experience managing agencies/suppliers (briefing, delivery follow-up, SLA control).

Benefits

Comp & perks

Salary under CLT employment contract (Brazilian formal employment scheme)
Meal voucher (Vale Refeição)
Food voucher (Vale Alimentação)
Health insurance covering eligible dependents
Dental plan
Life insurance
PPR (performance bonus subject to meeting internal KPIs)
Partnerships with educational institutions and language schools
Opportunity to learn about a new culture
Opportunity to work at one of the world’s oldest companies with innovative products.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Data AnalysisCampaign ManagementConversion Rate OptimizationExcel (VLOOKUP, INDEX+MATCH, Pivot Tables)Understanding of Conversion FunnelAcquisition Metrics (CPL, CAC, ROAS)Paid Media Campaign ManagementReporting and Dashboard CreationE-commerce OperationsSales Performance Monitoring

Soft Skills

CommunicationProject ManagementStrategic ThinkingCollaborationPresentation Skills