SuccessKPI

Product Marketing Director

SuccessKPI

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

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Job Level

Lead

About the role

  • Drive product marketing direction for SuccessKPI, collaborating closely with Product, Sales and other marketing functions including digital marketing, event marketing, and external consultants.
  • Partner with the Product organization to help shape product strategy and roadmap priorities based on competitive intelligence and market insights that create current and future market opportunities.
  • Develop a deep understanding of market trends, customer requirements, usage and buying behaviors, and the partner ecosystem to identify opportunities and drive demand for SuccessKPI solutions.
  • Lead SuccessKPI’s analyst relations strategy and interactions with key industry analyst firms.
  • Develop market-leading initiatives that differentiate SuccessKPI globally through strategic partnerships (local and global), innovative campaigns, and an insight-led marketing approach.
  • Educate the market on SuccessKPI’s technical value through demos, white-papers, workshops, presentations, technical blogs, and other thought leadership assets that drive engagement and visibility.
  • Develop product marketing strategies for new prospects and existing customers.
  • Support and refine go-to-market initiatives in partnership with GTM teams by developing collateral, including case studies, web content, solution briefs, presentations, data sheets, sales playbooks, and whitepapers for global use.
  • Assist sales with target profiles, training programs, and sales tool kits. Analyze win/loss insights and syndicate best practices across the organization.
  • Develop and operationalize an insight-led marketing framework that informs content and campaign strategy across the funnel from top-of-funnel engagement through to bottom-of-funnel conversion.
  • Partner with events and tradeshows to shape messaging frameworks, keynote/panel execution, and supporting content to maximize event ROI and strengthen market positioning.
  • Support monthly webinars, case studies, and industry/product roundtables designed to drive engagement, education, and pipeline growth.
  • Gather and synthesize insights from customers and prospects to inform product roadmap prioritization, gap analysis, and differentiation strategy.
  • Develop industry and solution-focused use cases, demo scenarios, and sandbox environments that showcase platform capabilities and reporting outcomes within a clear problem-solution framework.
  • Build competitive intelligence briefs and battlecards to guide sales strategy and inform marketing messaging.

Requirements

  • 8+ years of experience in product marketing and related marketing functions within the software industry, preferably within enterprise SAAS.
  • 5+ years working in the contact center industry is required
  • Ability to understand and articulate complex technical concepts and translate them into compelling, commercial, customer-focused communications
  • Data-driven, results-oriented, and experienced in using metrics to inform strategy and decision-making
  • Experience presenting product marketing plans and strategic concepts at board level
  • Excellent communication skills and the ability to collaborate effectively across diverse teams
  • Comfortable presenting to audiences virtually and in-person.
  • Proven ability to work independently with minimal supervision.
  • Demonstrated experience building credibility with and delivering results for product teams, sales teams, and customers
  • Outstanding written and verbal communication skills
  • You share our values and work in alignment with them.
Benefits
  • Opportunity to work for an organization that prides itself on offering a diverse and dynamic culture where employees are proud to work
  • Opportunity to work for a fast-growth global company in the rapidly growing analytics space
  • Opportunity for career development and growth opportunities as we grow and scale
  • Opportunity to build industry relationships and work alongside seasoned industry experts
  • Opportunity to work with our leadership team to strategize, collaborate, and solve customer challenges every day - YOU HAVE A VOICE AT SUCCESSKPI!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcompetitive intelligencemarket analysisgo-to-market strategydata-driven decision makingcontent developmentcampaign strategysales enablementpresentation skillsinsight-led marketing
Soft Skills
communication skillscollaborationindependencecredibility buildingresults-orientedcustomer-focusedstrategic thinkingeducational skillsengagementteamwork