Substack

Marketing Manager – Creator Marketing

Substack

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • New York • United States

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Salary

💰 $120,000 - $140,000 per year

About the role

  • Define and execute multi-channel marketing programs for key creator segments
  • Work closely with Partnership Leads across categories to build and execute market-specific programs
  • Develop compelling content and campaign copy tied to clear, measurable goals
  • Use data, insights, and experimentation to optimize program and campaign performance
  • Partner with the Creator Marketing team to align product marketing, events, and creator marketing into cohesive, high-impact programs
  • Collaborate with brand communications and editorial to spotlight creators across owned channels and earned media
  • Work cross-functionally with Partnerships and Product to understand creator and subscriber behavior and translate insights into growth programs

Requirements

  • 4 to 6+ years of experience in marketing (tech/creator economy preferred)
  • Excellent written, verbal, and diplomatic skills, with a sharp attention to detail
  • Comfortable working with data, and using it to measure impact and develop stronger programs
  • A voracious reader and subscriber to Substacks, with a keen sense of the evolving tech and media landscape
  • The ability to work quickly and effectively while managing several projects under deadline
  • Strong people skills, with experience working directly with creators
Benefits
  • market-competitive salary
  • equity for all full-time roles
  • exceptional benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
multi-channel marketingcampaign copy developmentdata analysisprogram optimizationcontent creationmeasurable goal settinginsight translationproject management
Soft Skills
written communicationverbal communicationdiplomatic skillsattention to detaildata-driven decision makingtime managementcollaborationpeople skills