Study Group

Marketing

• Play a key role in the North America Brand Marketing Team
• Coordinate portfolio-wide positioning activities to position the USA as a destination market
• Partner with Associate Director of Marketing to maximize the commercial potential of university partner brands
• Create and maintain differentiated value propositions, develop innovative collateral, manage new product launches
• Deliver and execute a range of marketing activities for university partner brands
• Coordinate the delivery of marketing activities in a complex matrix environment
• Support destination-focused value proposition and portfolio-wide marketing activities
• Define and clearly articulate the value proposition for university partners
• Develop a deep understanding of portfolio-wide destination proposition and partner universities’ brands
• Manage and respond to the changing needs of the University partnerships
• Lead in portfolio marketing activity and marketing project work

Marketing Manager