Design, execute, and analyze quantitative and qualitative research to inform product roadmap decisions
Anticipate the needs of customers and patients and create a superior value proposition
Obtain insights by leveraging key opinion leaders, internal and external customers
Utilize market research and third-party data to identify key industry trends
Build financial business case model to support new product development funding and product return on investment
Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan
Collaborate cross-departmentally to contribute to the new product development (NPDP) process
Understand how to target customers based on total market potential and opportunity
Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
Understand and predict sales trends in the market
Research key factors, measurements and variables used in forecasting
Define performance criteria used for evaluating business trends and activities
Requirements
Bachelor’s degree required
6 years of work experience required
3 years’ experience in product management, marketing, or portfolio strategy in the medical device or healthcare industry preferred
3+ years' experience in R&D supporting product development processes in the medical device or healthcare industry preferred
MBA degree preferred
Benefits
salary plus bonus eligible
generally eligible for short-term and long-term financial incentives
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
quantitative researchqualitative researchmarket researchfinancial business case modelingproduct lifecycle managementforecastingdata analysisproduct developmentnew product developmentbusiness trend evaluation
Soft skills
collaborationcustomer insightstrategic thinkingleadershipcommunicationanticipation of customer needscross-departmental teamworkvalue proposition creationproblem-solvingdecision-making