StraighterLine

Manager

• Own StraighterLine’s organic growth strategy across Meta, TikTok, YouTube Shorts, LinkedIn, X, and emerging channels.
• Develop and manage the content calendar to capture product launches, campaigns, promotions, and cultural moments in real time.
• Align organic and paid strategies to maximize reach, engagement, and brand impact.
• Build influencer and partnership roadmaps aligned with business objectives and KPIs.
• Collaborate cross-functionally with Creative, PR, and Performance teams to amplify campaigns and support key markets.
• Plan and execute engaging, platform-native content across video, imagery, and interactive formats.
• Partner with Creative, PR, and Product teams to deliver high-impact, audience-focused campaigns.
• Oversee community management, including DMs, comments, and real-time conversations, ensuring brand voice consistency and trust-building engagement.
• Identify and develop brand partnerships and collaboration opportunities.
• Manage contractors with a view to building and leading an internal team over time.
• Own and scale StraighterLine’s in-house UGC and creator program, from sourcing talent to managing relationships and ensuring strong creative output.
• Develop and execute influencer partnerships to grow reach, engagement, and conversions.
• Leverage performance insights to refine influencer strategies and optimize ROI.
• Track, analyze, and report on performance weekly and monthly, providing actionable insights to improve strategy and execution.
• Serve as StraighterLine’s in-house expert on organic and influencer trends—including AI, generative platforms, and assistant-based discovery.
• Monitor competitive performance and partner with channel reps to ensure StraighterLine stays ahead of best practices and platform updates.

Senior Manager, Organic

Account Manager

• As the Sales Operations Coordinator, you’ll build and manage internal systems, create reporting tools, and support strategic execution across the partnership lifecycle.
• Build and manage operational workflows that support partner onboarding, performance tracking, and quarterly reviews.
• Develop and maintain dashboards and templates for reporting student activity, revenue performance, and partnership health.
• Coordinate cross-functional projects with marketing, support, product, and finance teams to ensure partner deliverables are met.
• Implement and refine CRM (Salesforce) processes to improve data integrity and forecasting.
• Support the creation of internal documentation and SOPs that ensure scalable and repeatable processes.
• Track contract milestones, renewal dates, and onboarding checklists for all partners.
• Analyze trends in partner engagement and student performance to flag risks and opportunities.
• Serve as the operations lead during partnership campaigns and initiatives, ensuring timely execution.
• Identify gaps in current tools or workflows and recommend improvements for efficiency and clarity.
• Support limited conference logistics and pre/post-event partner communications.

Senior Manager, Organic

Sales Operations Coordinator – University Partnerships