Paid Media Manager
WISEcode
Director of Performance Marketing
Stio
full-time
Posted on:
Location: Colorado, Utah, Wyoming • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $150,000 per year
Job Level
Lead
Tech Stack
SaltStack
About the role
- ABOUT US: Stio® is an omni-channel mountain brand that designs, develops and sells apparel, footwear and accessories infused with the mountain lifestyle. YOUR ROLE: Oversee growth, performance and optimization of company performance marketing channels to drive acquisition, retention, and revenue. Channels: direct mail, paid social, influencer, paid search, retargeting, affiliate, SEO, email, SMS, new channels like Tiktok, OTT, CTV. Responsibilities: manage in-house team members, agency and contract partners; report on performance, budgets, channel attribution, LTV and acquisition models; drive channel innovation. Leadership: Member of Marketing Leadership Team; develop strategies to drive acquisition at scale, site visitation, conversion rate, repeat purchase rate; collaborate across teams. Metrics & Tools: ownership of CAC, LTV, ROAS, CPA, repeat purchase rates; use Google Analytics, PowerBI, 3rd party and proprietary data; forecast revenue and operating expenses; provide insights and recommendations.
Requirements
- Bachelor’s degree or greater ideal 6+ years in performance marketing management 4+ years of overseeing a team and developing direct reports 2+ years of outdoor industry experience preferred but not required 2+ years of clothing and apparel management preferred but not required Experience in a robust GTM-oriented environment Excellent communication, strategic thinking and analysis skills Effective with PowerBI and Google products Experience of attribution platforms a benefit
