Stio

Performance Marketing

ABOUT US: Stio® is an omni-channel mountain brand that designs, develops and sells apparel, footwear and accessories infused with the mountain lifestyle.
YOUR ROLE: Oversee growth, performance and optimization of company performance marketing channels to drive acquisition, retention, and revenue.
Channels: direct mail, paid social, influencer, paid search, retargeting, affiliate, SEO, email, SMS, new channels like Tiktok, OTT, CTV.
Responsibilities: manage in-house team members, agency and contract partners; report on performance, budgets, channel attribution, LTV and acquisition models; drive channel innovation.
Leadership: Member of Marketing Leadership Team; develop strategies to drive acquisition at scale, site visitation, conversion rate, repeat purchase rate; collaborate across teams.
Metrics & Tools: ownership of CAC, LTV, ROAS, CPA, repeat purchase rates; use Google Analytics, PowerBI, 3rd party and proprietary data; forecast revenue and operating expenses; provide insights and recommendations.

Director of Performance Marketing