Art Director – Brand & Concepts

Stio

Art Director shaping Stio's brand identity and visual concepts across multiple platforms. Leading creative strategies for campaigns while collaborating with cross-functional teams.

Posted 6/26/2026full-timeRemote • Colorado, Utah, Wyoming • 🇺🇸 United StatesLead💰 $85,000 - $100,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

art directiongraphic designvisual storytellingstoryboardingpackaging designbrand identitycampaign conceptingvisual frameworkscreative directioncollateral development

Soft Skills

strong visual instinctsclear communicationmentorshipcollaborationconfidence in presentationsconstructive feedbackself-directionorganizational skillscreative decision-makingnarrative storytelling

Tools & Technologies

Adobe Creative SuiteIllustratorPhotoshopInDesignFigmaAI creative tools

Industry Keywords

consumer brandoutdoorapparelactivewearlifestylebrand campaignsdigital creativemountain lifestyleoutdoor culturebrand values

About the role

Key responsibilities & impact

Own and evolve Stio’s visual identity across brand guidelines, logo systems, typography, color, and design standards
Develop and maintain brand creative systems that ensure consistency across all channels while leaving room for freshness and evolution
Bring a strong point of view to every project — knowing how to make work that feels distinctly Stio, not just on-trend
Lead creative concepting for seasonal campaigns and product launches in partnership with the Associate Creative Director
Translate brand strategy and seasonal briefs into compelling visual concepts — from mood boards and visual frameworks through final execution
Pitch creative ideas to senior leadership with confidence, clarity, and a compelling narrative
Balance brand-building ambition with commercial effectiveness and channel realities
Art direct and execute packaging design across product categories, ensuring consistency with brand identity
Develop brand collateral, hang tags, labels, and print materials that reflect Stio’s quality standards and aesthetic
Partner with retail and marketing teams to develop creative for new Mountain Studio store openings, in-store environments, and brand events
Bring cohesive visual storytelling to physical brand moments — from signage and fixtures to event graphics and experiential touch points
Develop storyboards and visual treatments for video and motion creative in support of campaign concepts
Collaborate with production partners and internal stakeholders to bring video creative to life on-brand and on-brief
Work closely with Brand Marketing, Digital, E-commerce, Product, and Retail teams to ensure creative consistency across all channels
Contribute to creative briefs, reviews, and feedback processes — elevating work through clear direction and high craft standards
Mentor and provide creative direction to internal designers and senior designers.
Manage and direct freelancers, external designers, and creative partners as needed

Requirements

What you’ll need

7+ years of experience in art direction or graphic design, with a portfolio spanning brand campaigns, identity, and digital creative
Experience at a consumer brand in outdoor, apparel, activewear, lifestyle, or adjacent categories
Strong visual instincts and a clear, differentiated point of view. You know the difference between work that’s good and work that’s great
Experience art directing lifestyle photo and video productions on-location leading shoots alongside photographers, stylists, filmmakers, models, and athletes making clear, confident creative decisions in a fast-moving environment.
Proven ability to concept and lead campaigns from brief through final delivery
Confident and compelling when presenting creative to senior stakeholders. You can tell the story of your work
Sharp sense for copy and messaging; you understand how words and visuals work together
Experienced in storyboarding and developing visual treatments for video and motion content
Deep understanding of typography, layout, photography, design systems, and brand expression across print and digital
Demonstrated ability to provide direction and constructive feedback to designers at varying skill levels, with a collaborative mentorship style
Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma; comfortable with evolving AI creative tools
Highly organized, self-directed, and energized by building creative in a fast-moving, collaborative environment
Authentically connected to mountain lifestyle, outdoor culture, and the values that drive the Stio brand
Commitment to our company mission, vision, and values

Benefits

Comp & perks

Medical, Dental Vision plans
Company Paid Long Term Disability
Employee Assistance Programs
401k with Match
Generous paid time off policies
Gear test, perks and more
Must be able and willing to travel up to 4–6 weeks per year