Stepful

Director, Paid Acquisition

Stepful

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $180,000 - $210,000 per year

Job Level

Lead

About the role

  • Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships
  • Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance
  • Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms
  • Build and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels)
  • Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention)
  • Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)
  • Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI
  • Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market

Requirements

  • 8+ years of growth marketing experience, with at least 3+ years in a leadership/people management role
  • Proven track record at a high-growth, scaling startup, successfully overseeing both D2C and B2B initiatives
  • Deep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month.
  • Experience building and leading teams, with a focus on professional development and performance management
  • Strong analytical chops with the ability to translate complex data into actionable strategic insights
  • Exceptional creative instincts and experience leading creative strategy to drive conversion
  • Bonus points if: You’ve worked in EdTech, healthcare, or another mission-driven D2C industry
Benefits
  • Meaningful Equity Stake
  • Subsidized Medical, Dental, and Vision insurance plan options
  • 401(k)
  • FSA, HSA and commuter benefits
  • Open vacation policy, including:
  • Guidance of 15 days PTO annually
  • Stepful closed the last week of December
  • 15 work-from-anywhere days
  • 10 public holidays observed for 2026
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingcampaign strategydata analysisbudget managementconversion rate optimizationpaid socialsearch marketingcohort performance analysisattribution modelingdata-driven decision making
Soft Skills
leadershipmentoringteam buildingdata-driven experimentationstrategic insightcreative strategyperformance managementanalytical thinkingcommunicationproblem solving