Stena Center for Financial Technology

Senior Digital Growth Manager

Stena Center for Financial Technology

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Job Level

Senior

About the role

  • Own and manage paid channels end-to-end (LinkedIn Ads, Google Ads, and secondary channels)
  • Collaborate with Content and Product Marketing to define our organic search and Generative Engine Optimization (GEO) strategy, ensuring Taktile is cited as a leader in AI-driven search results and LLM responses
  • Plan, execute, and continuously optimize campaigns across the full funnel - from awareness to high-intent conversion
  • Translate performance data into high-impact creative briefs, working with designers to iterate on ad visuals and copy that resonate with sophisticated financial buyers
  • Manage budget allocation and bidding strategies to maximize pipeline contribution, tailoring budgets and creative to specific regional market nuances
  • Define and maintain the target account list in close partnership with sales and RevOps
  • Design and execute coordinated ABM programs - combining paid, content, and outbound - to engage high-priority accounts
  • Track account-level engagement and use insights to guide sequencing and prioritization
  • Build the infrastructure and playbooks that make ABM repeatable, leveraging AI agents to assist in lead research and personalized outreach at scale
  • Build and maintain dashboards that give clear visibility into channel performance, CPL, CAC, and pipeline contribution.
  • Work closely with RevOps to align on multi-touch attribution models and ensure accurate pipeline reporting
  • Translate data into actionable insights that inform broader marketing strategy

Requirements

  • 4+ years in growth/ performance/ paid marketing, preferably within B2B SaaS
  • Proven track record managing and optimizing paid campaigns with a focus on pipeline (SQLs/ opportunities) rather than just lead volume
  • Hands-on experience running ABM programs in close alignment with sales
  • Curiosity to work with the latest AI tools to accelerate your day-to-day operations
  • Comfortable owning your function end-to-end in a lean, high-output team
  • Experience with CRMs and marketing automation platforms (HubSpot a plus)
  • Ability to move fast in a scale-up environment
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
paid marketingcampaign optimizationaccount-based marketing (ABM)data analysisbudget managementbidding strategiesmulti-touch attributioncreative brief developmentpipeline contributionlead generation
Soft Skills
collaborationcuriosityadaptabilitycommunicationstrategic thinkingproblem-solvingownershipinsight generationcreativityteamwork