Translate the value proposition for a technical audience
Own and execute launches: Lead the GTM strategy and execution across verticals.
Craft resonant messaging: Develop and refine messaging, naming, and positioning frameworks tailored for both technical and non-technical audiences.
Market intelligence: Continuously synthesize user, market, and competitive insights to inform positioning and strategic decisions.
Produce high-impact content: Create clear, persuasive enablement assets—from pitch decks to product one-pagers.

Requirements

7+ years of experience in product marketing, ideally in infrastructure, Web3, or a technical field
Proven experience owning go-to-market strategy and execution across multiple products or lines of business
Strong messaging and positioning skills, with the ability to craft compelling narratives for both technical and non-technical stakeholders
Skilled at translating complex technical concepts into clear, compelling value propositions
Experience working with or marketing to traditional financial institutions or capital markets (Bonus)
Familiarity with the blockchain ecosystem, including key players, protocols, and technical trends (Bonus)

Benefits

Competitive health, dental & vision coverage with most plans covered at 100% for the employee + any dependents
Flexible time off + 15 company holidays including a company-wide holiday break
Up to 12 weeks of paid parental leave for both non-birthing and birthing parents, as well as up to 14 weeks of paid pregnancy leave for birthing parents
Gym reimbursement ($80 per month)
Life & ADD (up to $50K)
Short & Long term disability
401K with 4% match
Health & Dependent Care FSA Accounts
Commuter benefits with $250/month employer contribution
Health Savings Account (HSA) with monthly employer contribution
Family building benefits through Kindbody
Wellbeing benefits (One Medical, Rightway, Headspace)
L&D budget of $1,500/year
Daily lunch and snacks in office
Company retreats

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

go-to-market strategyproduct marketingmessagingpositioning frameworkscontent creationmarket intelligencecompetitive analysistechnical concepts translationvalue proposition development

Soft Skills

communicationnarrative craftingpersuasionstakeholder engagement