STARLIMS

Sales Development Rep

• As a Sales Development Representative (SDR), you are the first human touchpoint for prospects evaluating STARLIMS.
• Your primary focus is rapidly responding to inbound leads (target: under 5 minutes) via phone and email.
• Discovering whether they have a real business need for LIMS, and booking high-quality meetings for our Account Executives.
• This is a high-activity, high-learning role where you’ll be speaking with lab managers, quality leaders, IT stakeholders, and other technical buyers.
• Your job is not to “hard sell” but to qualify, educate, and smoothly hand off interested prospects to the sales team.
• Rapidly respond to leads via phone and e-mail and assist prospects during the early stages of the evaluation process.
• Qualify inbound and source outbound leads by researching accounts, identifying key players, and generating interest.
• Book meetings for our sales team, and ensure a smooth handover of prospects and customers.
• Meet and exceed monthly quota to ensure pipeline objectives and submit pipeline commits on a weekly basis.
• Understand the STARLIMS value proposition, our market and industry, and our buyer, using that to have better customer communications.
• Resilience and Adaptability: need to pivot messaging quickly based on real-time market feedback and competitor shifts.
• Capture and communicate customer requirements, both from technical and non-technical buyers.
• Add and maintain accurate CRM records, including call notes, next steps, and customer communications so sales reps are ready for the next meeting.
• Provide feedback to sales and marketing leadership, inducing customer priorities, pain points, and needs.
• Leverage social media to connect with prospects and advance deal cycles.