STARLIMS

Performance Marketing

• Own the marketing strategy, execution, and results for the STARLIMS portfolio of companies
• Set the tone for growth each month, quarter and year
• Report directly to the Global VP of Sales & Marketing
• Build strategy, deploy budget, and iterate relentlessly to drive qualified lead volume that fuels our sales pipeline
• Implement repeatable, scalable playbooks that drive predictable new and expansion pipeline across regions and product lines
• Own the development, optimization and reporting across various demand gen funnels
• Champion marketing operations excellence by partnering closely with marketing operations
• Set and manage our marketing budget, ensuring we drive strong ROAS on our highest performing campaigns

Director of Demand Generation