StarCompliance

Marketing Operations Manager

StarCompliance

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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About the role

  • Own day-to-day administration and optimization of **HubSpot Marketing**, including campaign setup, workflows, lifecycle stages, lead capture, and automation QA and reporting.
  • Own Demandbase operations and activation in partnership with Demand Gen Managers (account targeting, audiences, intent signals, integrations, and performance reporting)
  • Own marketing-related configuration and usage of **Salesforce** (campaign architecture, reporting objects, funnel fields, and data alignment), in partnership with a Salesforce Administrator
  • Partner with Salesforce Administration to ensure Salesforce and HubSpot alignment (field mapping, sync logic, lead/contact/account governance, and routing rules)
  • Define and document marketing operations processes (campaign intake, SLAs, launch checklists, tagging standards, and QA).
  • Serve as the final line of defense for marketing data quality and performance reporting.
  • Collaborate closely with the Demand Gen Managers to ensure every campaign is properly tagged, tracked, and measurable (campaign architecture, UTM governance, attribution readiness)
  • Own lead management operational workflows: lead scoring, routing, enrichment, lifecycle stage progression, and nurture entry criteria
  • Maintain data integrity across systems (dedupe, normalization, segmentation readiness, and reporting accuracy)
  • Serve as the “last line of defense” on campaign tracking so we don’t celebrate vanity metrics or chase ghosts in reports
  • Participate in Marketing QBRs and deliver weekly, monthly, quarterly, and annual performance reporting across funnel and channel metrics (MQLs, SQLs, pipeline, conversion rates, velocity, CAC signals where possible)
  • Build dashboards and insight packs that tell the story behind the numbers, what happened, why it happened, what we’re changing next
  • Provide ad hoc analysis to support GTM priorities (program ROI, client and account engagement, intent-to-pipeline correlation)
  • Partner with Marketing leadership to define and evolve KPI definitions and performance targets as GTM matures
  • Review Salesforce pipeline hygiene, including stage progression discipline and data consistency
  • Identify pipeline risks such as stalled deals, poor stage hygiene, weak conversion points, or inflated pipeline
  • Surface findings and recommendations to Head of Rev Ops; advise on corrective actions
  • Ensure clean handoffs and shared visibility from Marketing through SDR and Sales
  • Act as the operational backbone for Demand Generation, Product Marketing, and Digital Marketing teams with operational execution, measurement, and experimentation frameworks
  • Partner with Head of Rev Ops to ensure shared understanding of funnel and pipeline performance.
  • Influence execution quality through data and insight.
  • Help standardize GTM workflows and tools to drive consistency cross-functionally at StarCompliance

Requirements

  • 4–7 years of experience in **Marketing Operations / Revenue Operations/ Marketing Analytics**, ideally in B2B SaaS or enterprise technology
  • Demonstrated experience building scalable campaign operations and reporting frameworks
  • Hands-on experience managing marketing automation + Salesforce CRM integration and governance
  • Experience supporting an account-based or intent-informed GTM motion (strong preference)
  • Bachelor’s degree in Marketing, Business, or related field required; advanced degree or equivalent experience preferred
  • Integrity and Ethics
  • All StarCompliance employees are expected to commit to a high standard of personal integrity and carry out their responsibilities in an ethical manner
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign setupworkflowslifecycle stageslead captureautomation QAreportinglead managementdata integritypipeline hygieneperformance reporting
Soft Skills
integrityethicscollaborationinfluencecommunicationproblem-solvinganalytical thinkingattention to detailorganizational skillsadaptability