Technology Project and Program Director
Wolters Kluwer
AWSAzureCloud
Program Manager – Digital Media
Staples Promotional Products
full-time
Posted on:
Location Type: Hybrid
Location: Framingham • Massachusetts • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Support media strategy and day-to-day execution to support business growth across digital channels like Display, Paid Social, Digital Video, and emerging B2B media channels.
- Plan, launch, and optimize digital campaigns that support business objectives such as lead generation, customer acquisition, account-based marketing (ABM), and sales.
- Partner with internal teams and media agencies to develop, launch, and optimize effective media campaigns.
- Develop robust reporting frameworks to track KPIs and campaign performance across the funnel; deliver actionable insights and regular updates to stakeholders.
- Monitor industry trends and competitor activity, identifying opportunities to improve media strategies and stay ahead of B2B digital marketing best practices.
- May provide guidance on media program best practices and campaign execution.
- May facilitate collaboration across workstreams, promoting accountability and knowledge sharing.
Requirements
- Bachelor’s Degree in Marketing, Communications, Business, or related field required or relevant work experience.
- 5+ years’ experience in digital marketing/media, ideally in a B2B or e-commerce environment.
- Strategic, self-starter mindset—takes initiative to solve problems, drive innovation, and uncover new growth opportunities.
- Deep understanding of how media drives business outcomes, with proven experience managing cross-platform paid campaigns (Meta, LinkedIn, Google Ads, DSPs).
- Highly organized and efficient, adept at juggling multiple priorities and meeting tight deadlines.
- Strong analytical skills with keen attention to detail; confident interpreting performance data, spotting trends, and making data-driven decisions.
- Clear and confident communicator, able to translate complex insights into actionable recommendations for both technical and non-technical audiences.
- Experienced in managing vendor/agency relationships and collaborating effectively in both in-house and agency environments.
- Proficient with marketing and analytics tools like Google Analytics, Adobe Analytics, Tableau, and advanced Excel functions (pivot tables, VLOOKUP, data visualization).
Benefits
- Inclusive culture with associate-led Business Resource Groups
- 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
- Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketinglead generationaccount-based marketingcross-platform paid campaignsdata-driven decision makingcampaign optimizationKPI trackingmedia strategyperformance data analysisB2B media channels
Soft skills
strategic mindsetself-starterproblem solvinginnovationorganizational skillsattention to detailcommunication skillscollaborationaccountabilityknowledge sharing
