Stanley Black & Decker, Inc.

Copywriter

• Write clear, concise, and persuasive benefit-led product copy for our website, catalogs, merchandising, ecommerce and other sales channels that drive conversion.
• Collaborate with product managers, brand strategists, and marketing teams to understand product features, benefits, and target audiences.
• Create engaging content for other touchpoints including email, website pages, and digital ads related to product launches and promotions.
• Ensure all product copy aligns with brand voice, style guidelines, and SEO best practices.
• Edit and proofread copy to ensure accuracy, consistency, and quality.
• Conduct research on industry trends, tools, competitors, and customer needs to inform copywriting strategies.
• Propose enhancements to content itself and make suggestions to increase effectiveness.
• Update and maintain product copy based on feedback, new features, or changes.
• Participate in brainstorms and other collaborative ideation exercises with the broader in-house creative studio.
• Stay up to date with trends in AI writing to inform work and development processes.

Product Copywriter

• Help ensure accurate and effective product content migration, standardization, and ongoing management for some of the world’s most iconic tool, outdoor, and home product brands including DEWALT®, STANLEY®, CRAFTSMAN®, BLACK+DECKER®, CUB CADET®, and more.
• Deliver top-notch copy support for our suite of brands and products.
• Contribute independently with little oversight, but also collaborate and share ideas with others.
• Comfortable incorporating feedback and pivoting with grace to achieve the best possible results.
• Responsible for copy oversight within our PIM systems and help to spearhead processes that deliver seamless delivery of product information.

Senior Product Copywriter

Financial Planning and Analysis

• Review post-charge off accounts for disposition and present planned collection action recommendations to management for resolution.
• Contact account holders to arrange payment, payment plans, or settlement of accounts.
• Recommend collection accounts for assignment to Collection/Legal.
• Prepare accounts for placement and provide required documentation to support account placement.
• Document collection attempts and activities in Salesforce or other repositories as requested.
• Use commercially reasonable collection tactics to resolve accounts assigned to them.
• Uphold integrity, discretion, and respect for confidential information at all times.
• Perform other duties as assigned.

Product Copywriter

Senior Product Copywriter

Finance Collections Specialist