Stanley Black & Decker, Inc.

Product Copywriter

Stanley Black & Decker, Inc.

full-time

Posted on:

Location Type: Remote

Location: Slovakia

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About the role

  • Write clear, concise, and persuasive benefit-led product copy for our website, catalogs, merchandising, ecommerce and other sales channels that drive conversion.
  • Collaborate with product managers, brand strategists, and marketing teams to understand product features, benefits, and target audiences.
  • Create engaging content for other touchpoints including email, website pages, and digital ads related to product launches and promotions.
  • Ensure all product copy aligns with brand voice, style guidelines, and SEO best practices.
  • Edit and proofread copy to ensure accuracy, consistency, and quality.
  • Conduct research on industry trends, tools, competitors, and customer needs to inform copywriting strategies.
  • Propose enhancements to content itself and make suggestions to increase effectiveness.
  • Update and maintain product copy based on feedback, new features, or changes.
  • Participate in brainstorms and other collaborative ideation exercises with the broader in-house creative studio.
  • Stay up to date with trends in AI writing to inform work and development processes.

Requirements

  • 4-year degree in English, writing, journalism, communications, or a similar field.
  • 3+ years’ work experience with an in-house marketing team or advertising agency.
  • Portfolio with relevant work experience and examples required.
  • Bonus: Experience with Product Information Management (PIM) systems.
  • Interest in construction goods and equipment is a plus.
  • Experience working with large-scale brands.
  • Experience managing and tracking tasks in Workfront is a plus.
Benefits
  • Competitive salary plus receive entitlements and benefits unique to your country of hire.
  • Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
  • Learning & Development: Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
  • Diverse & Inclusive Culture: We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
  • Purpose-Driven Company: You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
copywritingSEOeditingproofreadingcontent creationresearchproduct copydigital advertisingmarketing strategybrand voice
Soft skills
collaborationpersuasioncreativityattention to detailcommunicationadaptabilityproblem-solvingcritical thinkingtime managementideation
Certifications
Bachelor's degree in EnglishBachelor's degree in writingBachelor's degree in journalismBachelor's degree in communications