Founding Account Executive
Cartesia
Head of Marketing
Stagwell
full-time
Posted on:
Origin: • 🇺🇸 United States • California
Visit company websiteSalary
💰 $175,000 - $200,000 per year
Job Level
Lead
About the role
- Develop and lead a full-funnel marketing strategy to build top-of-funnel demand and guide customers through the entire journey in the product-led growth (PLG) and sales-led hybrid environment.
- Be a hands-on builder and operator, creating and managing campaigns, developing compelling content, and managing external partners.
- Drive growth with a data-driven approach, using key performance metrics and analytics to prioritize initiatives, track what’s working, and quickly correct to achieve business goals.
- Leverage an AI-native mindset to enhance the go-to-market motions, applying emerging tools and technologies to increase velocity, automate tasks, and drive results faster.
- Build a scalable marketing foundation by overhauling the tech stack and implementing modern, efficient systems.
- Act as a strong people leader by coaching and managing a team, setting clear expectations, and providing candid feedback to ensure accountability and growth.
- Collaborate with the C-suite to translate business goals into marketing actions and effectively communicate insights and results to leadership.
- Lead with a future-focused vision, identifying market trends and building innovative strategies that position illumend for long-term success.
- Own the launch of a category-defining AI solution in the insurance sector and operate with the autonomy and energy of a 10-person startup backed by a proven parent company.
Requirements
- 7+ years of B2B SaaS marketing experience, with a track record of success in VC, growth equity, or private equity-backed companies.
- Demonstrated ability to build and scale full-funnel marketing programs from the ground up, with a focus on demand generation and top-of-funnel growth.
- Experience launching or growing a product in a product-led growth (PLG) or hybrid sales-led + PLG environment.
- Proven success crafting and executing thought leadership and brand strategies that drive awareness and credibility.
- Comfortable operating in a fast-paced, zero-to-one environment, with a test-and-learn mindset and bias toward action.
- Strong analytical skills and a data-driven approach to decision-making, campaign optimization, and performance measurement.
- Experience reporting to and collaborating with executive leadership; able to translate company vision into actionable marketing strategy and outcomes.
- Skilled people manager and coach, with experience leading internal team members and managing external partners or vendors to high performance.
- Excellent communicator with the ability to distill complex concepts and market insights into simple, compelling narratives.
- Exceptionally strong organizational and project management skills.
- Proven ability to manage complex, fast-moving marketing initiatives from strategy through execution.
- Prioritizes effectively, drives multiple workstreams forward, meets deadlines, and maintains focus on the highest-impact efforts amidst competing demands.
- Fluent in leveraging AI to drive marketing outcomes; actively explores and integrates AI tools to accelerate workflows, generate insights, and automate repetitive tasks.
- Demonstrated success building a modern marketing foundation from the ground up, including rethinking the tech stack and developing strategy tailored to a company’s unique stage, product, and goals.
- Mission-driven mindset and authentic interest in building a product that helps businesses mitigate real-world risk.
