Chief Marketing Officer

• Develop and lead a full-funnel marketing strategy to build top-of-funnel demand and guide customers through the entire journey in the product-led growth (PLG) and sales-led hybrid environment.
• Be a hands-on builder and operator, creating and managing campaigns, developing compelling content, and managing external partners.
• Drive growth with a data-driven approach, using key performance metrics and analytics to prioritize initiatives, track what’s working, and quickly correct to achieve business goals.
• Leverage an AI-native mindset to enhance the go-to-market motions, applying emerging tools and technologies to increase velocity, automate tasks, and drive results faster.
• Build a scalable marketing foundation by overhauling the tech stack and implementing modern, efficient systems.
• Act as a strong people leader by coaching and managing a team, setting clear expectations, and providing candid feedback to ensure accountability and growth.
• Collaborate with the C-suite to translate business goals into marketing actions and effectively communicate insights and results to leadership.
• Lead with a future-focused vision, identifying market trends and building innovative strategies that position illumend for long-term success.
• Own the launch of a category-defining AI solution in the insurance sector and operate with the autonomy and energy of a 10-person startup backed by a proven parent company.

Head of Marketing

Head of Marketing

Director of Marketing

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