CX Software Engineer – GTM Platforms
Dropbox
JavaScriptNode.jsPythonReactTypeScript
Senior Director, Product Marketing
Stack Exchange
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Define the vision, mission, strategy, and roadmap for Product Marketing across Stack Overflow Business, Stack Overflow community products, and our Public Platforms
- Align marketing priorities with the company’s annual and quarterly goals for each product and line of business
- Understand, assess, and appropriately prioritize the needs of business stakeholders to ensure that quarterly goals are achieved
- Own the unified product narrative— from executive briefings and sales collateral to website copy, webinars, and developer‑focused content.
- Ensure messaging reflects our AI‑enabled, data‑centric value proposition and the needs of developer and technical audiences.
- Build and own the GTM playbook for new products, features, and AI‑driven offerings; evangelize it with Product, Engineering, and the executive team.
- Partner with Sales leadership to operationalize sales playbooks, refine pitches, and drive velocity through the enterprise funnel
- Collaborate with public platform product teams on strategies for driving product-led growth through additional user acquisition and increase engagement
- Collaborate with our Public Platform community team to introduce new products to our community, foster additional user acquisition and engagement
- Commission and synthesize market research, pricing, and packaging studies to inform product roadmaps and positioning.
- Institutionalize regular persona, competitor, and vertical analyses; disseminate insights to PMs, Sales, and Marketing
- Mentor and lead a high‑performing team of Product Marketing Managers with deep expertise in SaaS, advertising, and recruiting.
- Create enablement programs (training, battle cards, competitive win/loss analysis) that empower the sales force and customer‑success teams.
- Co‑design integrated campaigns with demand generation that drive prospects through every stage of the funnel, whether in the enterprise or on our public platform
- Support the research, development and execution of our annual Developers’ Survey
Requirements
- Experience leading a product marketing function in an enterprise Software-as-a-Service (SaaS) organization, ideally with a product created for use by developers
- Familiarity with the SaaS knowledge sharing and collaboration software space and its evolution in the age of AI
- Familiarity with advertising and recruiting products is a plus
- The ability to move quickly, be agile and foster a continuously improving and learning environment for messaging for all market-facing product, marketing and sales stakeholders
- Experience collaborating with sales enablement to develop market-facing assets for sales
- Experience in industry research, pricing and packaging, qualitative and quantitative research methodologies
- Excellent written communication skills and a passion for product storytelling
- Excellent executive presentation and communication skills
- Experience managing, coaching, empowering and evaluating the performance of individual contributors
- Ability to manage expectations and align priorities with leadership and cross-functional stakeholders
- 4-year degree or equivalent work experience
Benefits
- Competitive Base Salary
- Generous paid vacation
- Generous parental leave (16 weeks at 100% pay), family care leave, and unlimited sick days
- Equity for all employees at all levels
- Industry-leading health benefits that are applicable per country of residence for all our full-time employees
- Company-paid Life Insurance
- Home Internet stipend
- Professional allocation for your growth and development
- One-time allowance to assist with your home office setup
- Company-paid access to Calm, Bravely, LinkedIn Learning, MyAcademy and Overdrive
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingSaaSmarket researchpricing strategiespackaging studiesqualitative researchquantitative researchsales enablementcampaign designproduct storytelling
Soft skills
leadershipcommunicationcollaborationagilitymentoringcoachingprioritizationexpectation managementteam empowermentcontinuous improvement
Certifications
4-year degree
